CD2012Sessions

Posted by ashli.lewis in Uncategorized. Comments Off

20th August

Creativity for a Moving World

Given the ever changing, ever expanding context of the world and our industry – How does creativity help businesses to create, grow and transform themselves to be able to thrive in a moving world?

– As Creatives what is our most effective role and how do we create brands fit for a Moving World? – How can creativity help connect people to brands and brands to people? – What are clients really looking for? – Should we be multidisciplinary in our approach or dedicated to a single craft? – Where should the focus of our creativity be – story telling, rigorous design systems, embedding internally, taking to market? – Are the traditional agency models dead? – How do we keep a creative thread through all communications? – What skills does a Creative need to thrive in the Moving World?

The Return of Beauty

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