Joel Beckerman is the Founder and Lead Composer of Man Made Music. As innovators and thought-leaders in their field, Man Made defines Sonic Branding as the strategic use of music and sound to build brands.
A 20-year veteran of music for media, Joel is a gifted composer, producer and arranger who has created a unique and distinctive sound for hundreds of television shows and brands. He has received the prestigious ASCAP Most Performed Themes Award eight years in a row, while his team has received twelve Promax Gold Muses and The Broadcast Design Association Pinnacle award. In 2010, Fast Company named Man Made Music the #3 Most Innovative Music Company in the world, after Apple and Spotify.
Joel has produced acclaimed television and brand soundtracks with legendary Hollywood composers such as John Williams (Star Wars), James Horner (Titanic) and Don Davis (The Matrix), and worked in partnership with distinguished performing artists such as John Legend, Ice-T, will.i.am, Moby, John Rzeznik, Neon Trees, OK Go, and actor Morgan Freeman.
His mission is clear: strategically harnessing the emotional power of sound to bring great stories to life. He has become an evangelist for this idea and in 1998 he created Man Made Music to support this work and extend his vision across a wider range of platforms and industries. Joel and his team have since helped countless brands make powerful emotional connections with audiences by illuminating the “story” of the brand through sound and music. Recently profiled in The Wall Street Journal, he continues to be singled out for his exemplary contributions to the field.
Man Made Music has worked with global giants (Disney, Mercedes, AT&T, Virgin), lifestyle brands (Lipton Brisk, Moet & Chandon, Scion), and television networks (NBC, CBS, ABC, Showtime, HBO, FOX, Discovery, FX, History Channel, A&E, HGTV, Cooking Channel, ESPN).
Hearing is Believing: Music and Sound in Storytelling
Sound is one of the most powerful tools we have to create memorable experiences that move people in an instant. Immerse yourself in the essential principles of sonic storytelling in this unique workshop environment. You’ll never hear your world the same way again.