RE:DESIGN/Creative Directors New York 2013

This is an archive page for RE:DESIGN/Creative Directors 2013, which took place November 4–5, 2013 at the Wythe Hotel in Brooklyn.

The 2013 Theme was Experiences. Design is about creating an experience – at RE:DESIGN/Creative Directors, we’ll discuss creating experiences that resonate, whether on a computer, at an airport, in a theater, while shopping at a store, or at home. We’ll explore leveraging your own experiences, working beyond your boundaries, partnering with others, and finding inspiration in outside influences to create new and unexpected experiences.

Our Symposiarch for the event was Wally Krantz of The Brand Union.

Sponsors:

Smith Design

Bowling Sponsor

Blackberry Logo

To get periodic updates about the future Creative Director events, send us a note at cdlist@redesignconference.com.


Learn about our upcoming 2014 event

Learn about the most recent 2012 event in Portland

Learn about the inaugural 2011 event in Palm Springs


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Wally Krantz
2013 RE:DESIGN/Creative Directors Symposiarch
Worldwide Creative Director, Corporate Branding, The Brand Union

[ Show bio ]

Wally Krantz is a graphic designer who has been developing corporate identity systems for nearly twenty years, starting as a designer at Landor Associates in San Francisco up to today as Worldwide Creative Director, Corporate Branding at The Brand Union in New York. He has always loved the collaboration of the team he is working with to create ideas and craft them to serve an organization across multiple touchpoints long after it is out of his hands.

From leading the brand refresh of Time Warner Cable at The Brand Union in 2010 to cutting his teeth as a designer on the FedEx identity program at Landor in ’93, Wally has led or been a designer on programs for The Wildlife Conservation Society, Avid, Shazam, The NFL, SuperBowl XL, MasterCard Worldwide, Japan Airlines, Chevrolet, The American Red Cross, LG Electronics, YBCA, and the International Rescue Committee.

Wally grew up in a suburb of Detroit, received his B.F.A. from Western Michigan University, and has lived in Brooklyn for the past eleven years. He will occasionally tweet @wallykrantz, and more frequently, post pictures at plateoffish.com

TBD


Louise Fili
Principal,
Louise Fili Ltd
[ Show bio ]

Keynote Conversation

Louise Fili is principal of Louise Fili Ltd, specializing in food packaging and restaurant identities. She is co-author, with Steven Heller, of Italian Art Deco, Dutch Moderne, Streamline, Cover Story, British Modern, Deco Espana, German Modern, French Modern, Typology, Design Connoisseur, Counter Culture, Stylepedia, Euro Deco, Scripts, and Shadow Type. She has also written and designed A Civilized Shopper’s Guide to Florence and Italianissimo. In 2004 she was inducted into the Art Directors Hall of Fame, and in 2012 a monograph of her work, Elegantissima, was published.

A conversation with Louise Fili and Steven Heller


Steven Heller
Co-chair SVA/NYC MFA Design: Designer as Author + Entrepreneur
[ Show bio ]

Keynote Conversation

Steven Heller is the co-chair SVA/NYC MFA Design: Designer as Author + Entrepreneur and the author/editor of over 160 books on design, illustration, satiric art and popular culture. He is the “Visuals” columnist for the NY Times Book Review, writes a weekly online column for the Atlantic, and writes The Daily Heller for Print magazine. His recent books include Shadow Type (Princeton Architectural Press)(with Louise Fili), Lettering Large (Monacelli Press)(with Mirko Ilic) and Writing & Research for Graphic Designers (Rockport Press). He received the 1999 AIGA Medal of Lifetime Achievement and the 2011 Smithsonian National Design Award.

A conversation with Steven Heller and Louise Fili

 


Carson Ahlman,
Industrial Designer, Partner, Carson Ahlman Design
[ Show bio ]

Meaningful Strategy and Structure Inspired by Color

Carson grew up in a creative environment and introduced to the design process by his father who was a package designer. An instinct for problem-solving and a curiosity for how things are made led Carson to study industrial design. After graduating from University of the Arts in Philadelphia, he relocated to New York City, working for several design firms before starting a consulting business.

Carson has received numerous awards and acknowledgements for his inspirational and innovative Industrial Design work.

Carson’s experience includes proficiency through the entire design process, from ideation and concept through manufacturing. He is experienced in all phases from initial visualization for R&D, analysis to uncover strategic insights, design development stages, 3D modeling, prototypes and manufacturing.

Recently, Carson played a key role, in collaboration with Smith Design and Pantone, to redesign the widely used, PANTONE Plus+ series. Carson’s range of work includes defining and leveraging brand image through solutions for merchandising, structural packaging, (paperboard, bottles, plastics ) and product design to increase functional and aesthetic characteristics. His experience includes all industries from cosmetic, consumer electronics, household products, recreation/sports, food & beverage, pharma and more.

Meaningful Strategy and Structure Inspired by Color

Smith Design’s Partner and Chief Operating Officer, Jenna Smith, Industrial Designer Carson Alhman and Pantone’s Product Development Manager, Kimberly Palmeter share their success story for the graphic and structural redesign of Pantone’s PLUS Series and Fashion + Home Color systems. They’ll focus on the power of color–how it shapes and transforms our everyday experiences as well as their determination to create something seamlessly in sync with Pantone’s deep-rooted design aesthetic and commitment to sustainability. They will share lessons learned along their journey to award-winning success and the strategic and functional challenges of creating breakthrough sustainable structures that are a “must have” tool for so many creative professionals throughout the design community.


Sue Apfelbaum
Writer, editor, content strategist, Sue Apfelbaum Website
[ Show bio ]

The Origin Stories Behind 22 Iconic Music Logos

Sue Apfelbaum is an independent writer, editor, and strategist whose primary interests center on design, art, music, and film. She is a former editorial director for AIGA, the professional association for design, and prior to that was an editor for RES magazine. She’s written for Surface, Communication Arts, the Red Bull Music Academy’s Daily Note, and Adobe Inspire, and consulted with 29th Street Publishing, iOS developers of small magazine apps. She is currently writing a book, with co-author and designer Juliette Cezzar, about editorial experience design for print and digital publications.

Sue studied English and anthropology at the University of Vermont, where she also spent countless hours in the DJ booth and mining the stacks at campus radio station WRUV. The logo she probably drew most as a teen was the Dead Kennedys’ DK. Getting to research and write about the origins of some of the most iconic logos in music for the Red Bull Music Academy fulfilled a lifetime dream she never knew she had, and she’ll forever relish the moment when she uncovered the mystery of who designed the Run-DMC logo.

For music fans, the logo of a favorite band, label, club or scene is like a tribal symbol, to be worn proudly as a display of devotion and belonging. What makes these marks so magnetic? And what happens when their visual language gets absorbed into the broader culture and stripped of their original meanings? What does it mean when the Ramones’ official seal (itself lifted from the U.S. government) gets copied by One Direction or a liquor brand co-opts the imagery of the ubiquitous, originally straight-edge hard-core X? Who made these badges in the first place and how did they become branded into our collective consciousness? For The Daily Note, a newspaper produced by the Red Bull Music Academy in May 2013, Sue Apfelbaum and Laura Forde uncovered the stories behind 22 of NYC’s most iconic and pervasive logos and will share some of the secrets revealed as well as discuss issues of attribution and authenticity.


Joel Beckerman
Founder/Lead Composer, Man Made Music
[ Show bio ]

Hearing is Believing: Music and Sound in Storytelling

Joel Beckerman is the Founder and Lead Composer of Man Made Music. As innovators and thought-leaders in their field, Man Made defines Sonic Branding as the strategic use of music and sound to build brands.

A 20-year veteran of music for media, Joel is a gifted composer, producer and arranger who has created a unique and distinctive sound for hundreds of television shows and brands. He has received the prestigious ASCAP Most Performed Themes Award eight years in a row, while his team has received twelve Promax Gold Muses and The Broadcast Design Association Pinnacle award. In 2010, Fast Company named Man Made Music the #3 Most Innovative Music Company in the world, after Apple and Spotify.

Joel has produced acclaimed television and brand soundtracks with legendary Hollywood composers such as John Williams (Star Wars), James Horner (Titanic) and Don Davis (The Matrix), and worked in partnership with distinguished performing artists such as John Legend, Ice-T, will.i.am, Moby, John Rzeznik, Neon Trees, OK Go, and actor Morgan Freeman.

His mission is clear: strategically harnessing the emotional power of sound to bring great stories to life. He has become an evangelist for this idea and in 1998 he created Man Made Music to support this work and extend his vision across a wider range of platforms and industries. Joel and his team have since helped countless brands make powerful emotional connections with audiences by illuminating the “story” of the brand through sound and music. Recently profiled in The Wall Street Journal, he continues to be singled out for his exemplary contributions to the field.

Man Made Music has worked with global giants (Disney, Mercedes, AT&T, Virgin), lifestyle brands (Lipton Brisk, Moet & Chandon, Scion), and television networks (NBC, CBS, ABC, Showtime, HBO, FOX, Discovery, FX, History Channel, A&E, HGTV, Cooking Channel, ESPN).

Hearing is Believing: Music and Sound in Storytelling

Sound is one of the most powerful tools we have to create memorable experiences that move people in an instant. Immerse yourself in the essential principles of sonic storytelling in this unique workshop environment. You’ll never hear your world the same way again.


Frederick Bouchardy
Founder and President, Joya and Co-Founder, The Elements Showcase
[ Show bio ]

Fragrence Design

Frederick Bouchardy is Founder and President of Joya and Co-Founder of The Elements Showcase.

Joya is a pioneer in modern fragrance, producing innovative parfums, personal care and home ambiance, as well as engaging emerging and established artists and brands for unique collaborative projects. Founded in 2004, Joya is still headquartered and hand-crafted in New York City.

After covering the aftermath of the 9/11 attacks for European television station Arté, Bouchardy was searching for a new creative outlet. He created identity concepts and fashion show gifts for elite American companies and popular chains before Joya candles debuted at Saks Fifth Avenue and the MoMA Design Stores—and to an immediate consumer and editorial response, displaying a fusion of environmentally friendly and stylish design.

Deemed “The Scent Whisperer” by W Magazine, a “Rising Star in Leadership” by WWD’s Beauty, Inc., a “wunderkind” by Time Out New York and praised for a “keen sense of smell and eye for design” by Entrepreneur, Bouchardy has since expanded both Joya’s offerings and influence. The brand is presently available at exclusive apothecaries, boutiques, department and lifestyle stores, resorts and spas worldwide, such as Barneys New York, Opening Ceremony, Harvey Nichols, Quartier 206, Tomorrowland, and I.T..

Joya was the first ever fragrance brand available on Net-A-Porter. Joya’s collaboration and private label client list includes Rodarte, Marriott International, Escada, Baxter of California, Staple Design, Neiman Marcus, Kiki de Montparnasse and many more.

Launched January 2011, The Elements Showcase is already North America’s preeminent tradeshow dedicated to visionaries in the field of beauty and fragrance design. Elements has produced 6 events and seen explosive growth in just 2 years and will present its first international exhibition in Dubai May 2013. Bouchardy is also a member of The Fragrance Foundation’s first “Indie” Fragrance Committee.

Before Joya and Elements, Bouchardy coordinated two political campaigns on Manhattan’s Upper West Side. He has produced four short films, two commercials and a series of concerts in Brooklyn with the City Parks Foundation. He has also worked at an American law firm in Hong Kong. Bouchardy has a Bachelor of Arts degree from Yale University and lives in New York City’s Lower East Side.

 


J. Dontrese Brown
Creative Director, Victorinox Swiss Army, North America
[ Show bio ]

Don’t Talk About It, Be About It

J. Dontrese Brown is a motivational creative design professional who has brought passion, inspiration and dedication to each opportunity in his professional journey. He has led various teams from a creative and development perspective, building strong relationships and pushing processes and design to the maximum. His thirst for brand design, creative strategy and teamwork was the driving force that led him to his current position as Creative Director for Victorinox Swiss Army, North America.

Dontrese is a leader amongst leaders who is relentless in his pursuit to challenge those around him in order to stimulate growth and elevate performance. “D” always has a smile on his face and idea in his back pocket. He is a creative workhorse who is true to his craft with a focus on encouraging individuals to simply be great. His passion and drive have resulted in garnering the highest respect and praise from all who know him, personally and professionally.

An active tri-athlete, Dontrese also enjoys relaxing with his family and friends, having a great scotch with a nice cigar and reading anything and everything that feed his hunger for motivation and improvement.

Don’t Talk About It, Be About It

Pushing beyond your boundaries.


Matt Eastwood
Chief Creative Officer, DDB New York
[ Show bio ]

Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising today. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and US. Having spent three years at DDB earlier in his career, Matt rejoined DDB Australia in 2006 as National Creative Director and Vice Chairman. He then joined DDB New York in 2010 as Chief Creative Officer. During his seven-year career with DDB, the agency has been named Campaign Brief Agency of the Year, Australian Creative Hotshop, Adnews Agency of the Year, B&T Agency of the Year, Spikes Network of the Year, and Campaign magazine Network of the Year. DDB New York is currently Creativity Magazine’s “Agency to Watch”.


Laura Forde
Freelance Art Director and Graphic Designer
[ Show bio ]

The Origin Stories Behind 22 Iconic Music Logos

Laura Forde is a freelance art director and graphic designer whose recent clients include Google Creative Lab, R/GA, Publicis, Anomaly and Mother New York. She was one of the founding employees of Wieden + Kennedy’s New York office, where she worked for five years, ultimately as design director. Laura has also worked in-house for brands such as Ralph Lauren and J. Crew, and in the editorial art departments of Details, George, and Elle.

Laura studied Art History and French at Smith College, where she merged her love of music and graphic design by creating flyers for WOZQ Northampton. In 2010, she received her MFA in Design Criticism from the School of Visual Arts. Laura has taught graphic design at The Cooper Union School of Art, served on the board of AIGA/NY, and her writing about design has appeared in Eye, Back Cover, The Daily Note, Big, and Petit Glam.

The Origin Stories Behind 22 Iconic Music Logos

For music fans, the logo of a favorite band, label, club or scene is like a tribal symbol, to be worn proudly as a display of devotion and belonging. What makes these marks so magnetic? And what happens when their visual language gets absorbed into the broader culture and stripped of their original meanings? What does it mean when the Ramones’ official seal (itself lifted from the U.S. government) gets copied by One Direction or a liquor brand co-opts the imagery of the ubiquitous, originally straight-edge hard-core X? Who made these badges in the first place and how did they become branded into our collective consciousness? For The Daily Note, a newspaper produced by the Red Bull Music Academy in May 2013, Sue Apfelbaum and Laura Forde uncovered the stories behind 22 of NYC’s most iconic and pervasive logos and will share some of the secrets revealed as well as discuss issues of attribution and authenticity.


Julianna Goodman
Owner, JG / D + AD
[ Show bio ]

This Monster and Other Stories: Making the Impractical Practical

Julianna Goodman is an art director, designer, illustrator, app developer, and owner of JG / D + AD in New York City.

She is a former graphic designer at the Museum of Modern Art, where she created graphic identities and associated collateral for museum exhibitions and marketing efforts. She transitioned into a digitally-focused career as an Associate Web Art Director at Kate Spade New York, where she oversaw the relaunch of the brand’s e-commerce site and led content creation projects to support it. Most recently, she created an interactive children’s story/app for iPad entitled this monster : creatures that love color. Recently named “New and Notable” by Apple, the app is a forward-looking combination of the digital and the handmade.

This Monster and Other Stories: Making the Impractical Practical

 


Jan Jacobs
Co-Founder, Johannes Leonardo
[ Show bio ]

Google Project Re:Brief – the Coca-Cola case study

In 2007, Jan Jacobs co-founded Johannes Leonardo based on the philosophy that the consumer has become the new medium. That forward-looking idea is at the center of the agency’s award-winning work for some of the world’s most influential brands including Coca Cola, Google, Nike and Chanel.

A native of South Africa, Jan brings a global perspective to marketers, having worked in South Africa, the U.K. and the U.S., which has earned him effectiveness awards across three continents during his career. Under Jacobs’ leadership, Johannes Leonardo has won creative awards at every major show, including a Cannes Grand Prix.

Jan has driven significant growth of Johannes Leonardo in its first six years while maintaining the agency’s original philosophy. In 2011, Johannes Leonardo was named “Small Agency of the Year – Silver” by Ad Age.

Prior to launching his own shop, Jan served as ECD at Saatchi & Saatchi New York, where he oversaw work across all accounts including the 2008 Tide Super Bowl spot, “Interview,” which was named one of the top 20 Super Bowl ads of all time by Ad Age. Based on that work, he helped catapult P&G to “Marketer of the Year” at Cannes, and Saatchi & Saatchi to “Agency of the Year” at both Cannes and the CLIOs.

Jan has twice been featured as one of Creativity’s “50 Most Influential Creative People” and has been quoted in top business publications including Newsweek and Forbes. He resides in New York with his wife and three children.

Google Project Re:Brief – the Coca-Cola case study

The creation of an interactive vending experience.


Bobby Martin
Founder, OCD
[ Show bio ]

Being Comfortable With Being Uncomfortable

Bobby C. Martin Jr. is a designer and educator based in New York City. He co-founded OCD with Jennifer Kinon. Together they develop brand and identity systems for a broad range of clients that include, among others, the National Basketball Association, Girl Scouts of the USA and Friends of the High Line. Their work has won awards from the Art Directors Club, D&AD, AIGA365, Type Directors Club and Print as well as Best of Show and Judge’s Pick in the 2011 Brand New Awards.

Prior to founding OCD, Martin developed brand experiences from the inside out while leading internal design teams at Nokia, in London, and Jazz at Lincoln Center. He has also served on the board of directors of AIGA/NY.

Martin teaches identity design at The Cooper Union and recently joined the faculty of his alma mater, the School of Visual Arts, MFA Design Program where he holds a graduate degree. He graduated from Virginia Commonwealth University.

Being Comfortable With Being Uncomfortable

Designers often have to step outside of their comfort zone. Each project presents new subject matter with different challenges for varied audiences. Can good work be created within an ever-changing environment? Or, to be successful, must designers only work in sectors in which they are already familiar? Let’s explore these conundrums and discuss how to build enough comfort in order to thrive.


Kimberly Palmeter
Marketing Manager, Pantone
[ Show bio ]

Meaningful Strategy and Structure Inspired by Color

At Pantone, Kimberly manages new product development. She works with designers and gathers feedback to help Pantone create better products to communicate and manage color. During her three years at Pantone, Kimberly has led the successful redesign of several core products and aided in development of new technologies, such as Color IQ – a skin tone measurement and cosmetic foundation matching process that is used in over 500 Sephora stores worldwide.

Before Pantone, Kimberly worked for several apparel companies in product development and color forecasting.

Meaningful Strategy and Structure Inspired by Color

Smith Design’s Partner and Chief Operating Officer, Jenna Smith, Industrial Designer Carson Alhman and Pantone’s Product Development Manager, Kimberly Palmeter share their success story for the graphic and structural redesign of Pantone’s PLUS Series and Fashion + Home Color systems. They’ll focus on the power of color–how it shapes and transforms our everyday experiences as well as their determination to create something seamlessly in sync with Pantone’s deep-rooted design aesthetic and commitment to sustainability. They will share lessons learned along their journey to award-winning success and the strategic and functional challenges of creating breakthrough sustainable structures that are a “must have” tool for so many creative professionals throughout the design community.


Jill Pangallo
Artist, www.jillpangallo.com
[ Show bio ]

Guru Boot Camp

Jill Pangallo is a New York City-based artist. She has performed and shown internationally at, on and in a multitude of venues and screens including Joe’s Pub, MTV/VH1, Judson Memorial Church, Diverse Works (Houston), Bowery Ballroom, Bronx River Arts Center, Galerie Zürcher, CCA (Tel Aviv) and the MIX Film Festival. She is involved in two collaborative duos, SKOTE, with Alex P. White and The HoHos, with Cathy Cervenka. She has received numerous awards and accolades including grants from the Idea Fund, City of Austin and Foundation for Contemporary Arts. The Austin Critics’ Table named her Texas Biennial performance Let Me Entertain You, “Best Work of Art” in 2009. In 2010 she attended the Skowhegan School, a visual arts residency in Maine. She performs monthly with Jason Black in “Jason & Jill: Craft for Your Life” at Dixon Place. Her newest solo show, “Hope Is Expensive” will debut at The Wild Project (NYC) in December. See more at www.jillpangallo.com.

Guru Boot Camp

Just as Tom Cruise’s Jerry needed Renee Zellweger’s Dorothy to propel him to his personal best, the public needs YOU to propel them towards greatness. How will you lead and empower? You’ve had the answers all along and your followers have been waiting since the day you were born for your special brand of enlightenment. In Guru Boot Camp, Healing Specialist and Guru in her own right, Naita, will guide you on a customized journey of self-discovery and prepare you to spread your very own message of personal power throughout the land.

 


David Michael Perez
Publisher/Editor, Kindling Quarterly
[ Show bio ]

Doing Less with More

David Michael Perez is editor and co-publisher of Kindling Quarterly, a print journal exploring contemporary fatherhood which launched in January of this 2013. Kindling has been featured in The New York Times, The New Yorker, CNN, Slate, The Atlantic, New York Magazine, and Esquire among many other media outlets. He lives in Greenpoint, Brooklyn with his wife, Molly, and son Amon. In addition to writing for a number of publications, exhibitions, and formerly being a staff writer at Rhizome.org, from 2009 to 2012 he co-founded and organized FEAST (Funding Emerging Art with Sustainable Tactics), a recurring public dinner and artist grant program. He received his BA from Eugene Lang College, New School University and MA in Visual Culture from Goldsmiths College, University of London.

Doing Less with More

Future historians may well write about this time as the moment when the concept of “nothing” paradoxically emerged. Against the backdrop of constant digital connectivity, the notions of “less” and “nothing” have been starkly illuminated and newly defined. Increasingly we want to experience less in order to emotionally engage more.

This session explores creating connections amidst this emerging dichotomy and the related challenge of telling stories involving vulnerability.


Tim Riley
Director of Online Experience, Warby Parker
[ Show bio ]

When Experiential Worlds Collide

Tim Riley is the Director of Online Experience for Warby Parker, where he works to make the process of buying eyeglasses online as fun and easy as possible. Prior to Warby Parker, Tim developed strategies for enhancing the customer experience for clients such as Volkswagen, Audi, Walgreens and Kaplan University. He’s also done some other interesting stuff but he prefers to leave his bio short.

When Experiential Worlds Collide

Everyday we spend a majority of our time consuming digital experiences that often replicate real world physical experiences. Some work best in a digital space, while others work better in a more tangible physical world. Many brands and companies have tried a number of things that integrate physical and digital experiences together, often times with mixed results. This discussion will focus on how to (and how not to) best amplify each experience leveraging both mediums effectively.


Christian Schwartz
Type Designer, Commercial Type
[ Show bio ]

Making Something out of Something: Typefaces, History, Culture and Meaning.

Christian Schwartz is a partner, with London-based designer Paul Barnes, in the type foundry Commercial Type. Schwartz is also principal of Schwartzco Inc., a New York-based type design and consultation firm. Schwartz has published fonts with many respected independent foundries and designed proprietary typefaces for corporations and publications worldwide, including The Guardian, Wrigley, Bloomberg Businessweek, and Vanity Fair.

Making Something out of Something: Typefaces, History, Culture and Meaning.

A typeface is an intangible tool made of abstract forms, designed to give a visible voice to language. Christian will discuss where ideas for typefaces come from, the process of taking an idea through to a complete typeface, and the collaborations he and his team have been involved in with various clients in publication design.


Todd Simmons
Executive Creative Director, Wolff Olins
[ Show bio ]

Capital D

Todd heads up all creative in New York for Wolff Olins, bringing almost 20 years of multidisciplinary experience to his projects and team. His work crosses nearly every category of creative output. He believes that design is about making creative decisions, and that those decisions are what continuously drive great businesses and brands forward. This unique combination of brand-creative and business-strategic thinking has been central to the many successful Wolff Olins’ programs he has directed, including Starbucks, (RED), PwC, Current, OshKosh, TrueNorth, USA TODAY, Living Proof and more recently Nike and a big technology giant. Prior to joining Wolff Olins 10 years ago, Todd worked on a wide variety of work for an even wider variety of clients, such as Barneys New York, Kiehl’s, Interface, Banana Republic, IBM and Coca-Cola, among many more. Last year, he was named one of Fast Company’s “Fast 50″ most influential people shaping the future of design. Todd also sits on the board of directors for i2 Institute for Imagination and Ingenuity, which he helped create in 2011 to help inspire and support innovation and entrepreneurship in the Middle East in response to the recent Arab Spring.

Capital D

In this fireside-style chat, Todd Simmons shares some observations that guided him along the path of designing at scale – from talent and timing to technology and tenacity. You’ll walk away with lessons learned from a creative leader who is constantly expanding the definition and practice of Design.

 


Jenna Smith
Partner, Smith Design
[ Show bio ]

Meaningful Strategy and Structure Inspired by Color

Jenna is a partner at Smith Design and plays a key role in design strategy and creative direction on every project challenge the firm is involved with.

On any given day, you’ll find Jenna doing what she loves doing best – developing brand identity and package design solutions for a wide range of brands. Most recently, Jenna worked on the redesign of the entire PANTONE Plus+ series, in close collaboration with PANTONE’s product and marketing teams, developing structure and graphics. She also works with the firm’s consumer packaged goods clients, such as Unilever, Bic, Disney Consumer, Rich Products among others, as well as niche players like New York Style and Li-Lac Chocolates. Smith Design’s work ranges from brand & package design, to in-store visibility and promotional design.

Prior to joining Smith Design, Jenna spent five years in Silicon Valley where she was a marketing manager at Cisco Systems and McAfee Security. There, she was responsible for developing and managing design of the company’s marketing communications. Jenna received her Masters of Science in Packaging Communications from Pratt Institute and and MBA in Marketing from Fairleigh Dickinson University As a partner at Smith Design, Jenna plays a primary role in business development, account management and design strategy.

Smith Design is the recipient of numerous awards and recognitions and has been in business for over 35 years.

Meaningful Strategy and Structure Inspired by Color

Smith Design’s Partner and Chief Operating Officer, Jenna Smith, Industrial Designer Carson Alhman and Pantone’s Product Development Manager, Kimberly Palmeter share their success story for the graphic and structural redesign of Pantone’s PLUS Series and Fashion + Home Color systems. They’ll focus on the power of color–how it shapes and transforms our everyday experiences as well as their determination to create something seamlessly in sync with Pantone’s deep-rooted design aesthetic and commitment to sustainability. They will share lessons learned along their journey to award-winning success and the strategic and functional challenges of creating breakthrough sustainable structures that are a “must have” tool for so many creative professionals throughout the design community.


Richard Smith
Creative Director, Sullivan
[ Show bio ]

Crowdsourcing Creativity: A Beginner’s Guide

Richard Smith began his career at the legendary Peter Saville Associates in 1985. He was co-founder of Area, a small but highly influential design studio based in London, whose work became synonymous with the band, Depeche Mode. In 2009 he initiated the Dollar ReDe$ign Project in a hope to restart the American economy.

Recognized internationally for his unique vision and unconventional point of view, Smith has worked with clients across a diverse range of industries, including fashion, finance, music, art, publishing, and leisure. Past projects include work for Alexander McQueen, Mandarin Oriental Hotels, Virgin Records, the Serpentine Gallery, De Beers, Bloomberg, John Galliano, Target, and Surface magazine.

Smith’s work has also appeared in numerous books and magazines including Creative Review, Eye, Time, ‘No Brief,’ Vogue, The Huffington Post, Stern, ‘Paper Works,’ the Guardian, ‘Experimental Formats,’ ‘Cool Sites,’ Graphic Design USA, and the New York Times.

He is currently a creative director at Sullivan, a brand engagement firm, whose clients include Cornell Tech, Deutsche Bank, Human Rights Watch, LinkedIn and WebMD. [http://www.sullivannyc.com] He lives in Manhattan with his wife and two sons, Max and Dylan.

Crowdsourcing Creativity: A Beginner’s Guide

Imagine asking – the world – to redesign the almighty American Dollar. Give it a facelift. A refresh. A rebrand of sorts. The Dollar ReDe$ign Project, an online design competition, started on a whim and quickly turned into a roller coaster ride of ‘How to Crowd Source Creativity.’ At times it was a riot, at times it was scary as hell, but the lessons learned not only gave deep insight into what money really means, but also why viral marketing is not an exact science.


Dan Soltis
Creative Technologist and Senior UX Designer, Moving Brands
[ Show bio ]

How Well the Bear Dances: Design for Emerging Technologies

Daniel Soltis is a creative technologist and senior user experience designer at Moving Brands, where he has led UX for digital design projects with clients including Phaidon, Invesco Perpetual, Swisscom, Infosys and Hitachi. His involvement in these high-profile projects has included prototyping new software services and products; design for web, apps and interactive environments; and digital strategy. Daniel is also a core part of Moving Brands’ innovation team, leading projects that push the boundaries of emerging technologies such as gestural interfaces, conductive ink and 3D printing.

Prior to joining Moving Brands he worked at Tinker London, prototyping interactive products for clients such as the BBC and Nokia. His work on the user-led innovation project HomeSense was exhibited at the MOMA. He has led numerous workshops on prototyping with Arduino, and was technical editor for the upcoming book Designing the Internet of Things.

Daniel studied Interaction Design at the Interactive Telecommunications Program at New York University.

How Well the Bear Dances: Design for Emerging Technologies

From augmented reality to 3D printing, emerging technologies open up new possibilities for how we engage with technology, each other and the world. But, once the engineering details have been worked out, how do you move from proof-of-concept demonstration to compelling experiences? How can design help communicate and shape what new technologies mean to people?


Colleen Stokes
VP, Creative Director Digital Media, Coach
[ Show bio ]

Finding Inspiration In Outside Influences

Colleen Stokes is VP, Creative Director Digital Media for Coach, a leading American, luxury, accessories brand.

Colleen was introduced to the digital medium in the early 1990′s while designing children’s software packaging for Mecc, Knowledge Adventure, Broderbund and Britanica. Soon after, she joined CKS Partners and was responsible for designing websites for leading brands such as; Apple, Levi Strauss, and Nike. Since then Colleen has art directed and designed online stores for William-Sonoma, Pottery Barn, Martha Stewart, and J.Crew. She focuses on relevant brand experiences, product information, and ease of use for the customer.

Colleen is still focusing on commerce and how digital media can enhance a customer’s experience with a brand. Now a Creative Director at Coach, she is responsible for expanding the Coach experience into the digital space… e-commerce, advertising, social, mobile, and whatever is to come next.

Finding Inspiration In Outside InfluencesProduct collaborations inspire new and exciting experiences.

 


Sarah Williams
Partner & Creative Director, Beardwood&Co
[ Show bio ]

Out Of Context

Named to Graphic Design USA’s People to Watch 2011 list, Sarah has been a “design explorer” for over a decade. Sarah is always scouting out new inspiration from the tip of Patagonia to Tokyo’s Design Week to Zanzibar.

As Creative Director at Beardwood&Co. her adventures span from telling the punk rock story of legendary CBGB’s, to delivering girly glamour for Bath & Body Works, and channeling her inner scientist with Pfizer’s next blockbuster brand. Not bad for a small town girl from Michigan, who set off for New York City with a one-way ticket and $50 in her pocket.

Sarah began her career in branding at Landor developing a new national airline brand, Song, and repositioning Blackberry for a mass market. Sarah also conducted major branding projects for the NYC Olympic Bid, Burger King and Clairol. She joined Beardwood&Co as Creative Director to build an energized studio environment where designers could thrive on cross-pollination of ideas and diverse projects.

Sarah fuels her creativity by blogging for The Scout and makes every weekend into a design safari.

Out Of Context

In order to create great experiences for others, we must take time to make them for ourselves. We’ll explore themes and techniques of travel, art, photography, writing and just shaking up the everyday routine to help us see the world with fresh eyes and take note of what it is to have “an experience” In short, getting ourselves out of context.


Jason Wong
Partner, Friends of Type
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A Better Build, Together

Jason was born and raised in Northern California and quickly found himself in New York City building a career as a graphic designer. After a decade in a various design, branding and advertising agencies working with clients both large and small, Jason began 2 ventures that explored a more personal approach to his creativity. What began as a creative outlet for Jason and his wife, Jordan Provost, enormouschampion is a Brooklyn studio that now wholesales printed matter and sundry products around the globe. The other venture is Friends of Type, a website that features original typographic and lettering experiments between 4 close friends. Jason recently joined the team at Paperless Post, an online and paper greetings and invitation stationery line that allows customers to personalize designs from everyday correspondence to milestone life events.

A Better Build, Together

The things we make and create are a direct byproduct of the experiences each of us have as individuals. Partnering with others, we can push ourselves to new territories that expand on what couldn’t have been reached on our own. We’ll explore an essential part of the creation process where we pause to reset and get hands on building an experience brick by brick.

 




The Conference Location

The conference will be held at the Wythe Hotel in the Williamsburg section of Brooklyn, one train stop from Manhattan. This amazing space, housed in a former factory on the Williamsburg waterfront, is the perfect setting for RE:DESIGN’s unique small-scale discussions.

wythe hotel room
Hotel Options

We have sold out of our discounted block at the Wythe Hotel, however, rooms are still available for the published rates. We also have other hotel options – info will be sent upon registration.



Feedback from past RE:DESIGN/CD attendees

“I wanted to thank you for having me at your amazing event… The quality of conversation surpassed that which I have experienced at all other conferences. The conference has left a lasting impression on me…”

“Congratulations on a stellar event… Everything about the event—the content, format, people—was everything we hoped for and more. The entire experience was perfection… I feel that what we have learned will help us for years to come… Consider us diehard fans.”

“I loved the interaction and the size. Perfect for getting to know people. I think i was able to meet 80-90% of everyone who attended.”


All speakers and times subject to change. No refunds, but we can transfer your registration to another person or another event if you find you are unable to attend.