RE:DESIGN/Creative Directors 2014

RE:DESIGN/Creative Directors will be held November 2-4, 2014 in Palm Springs. This will be our fourth year for RE:DESIGN/Creative Directors, a yearly gathering with a focus on salon-style sessions and the chance to connect with fellow creatives.

The theme for 2014 is Adaptation: How we change (and what we change) has ever greater importance and ever greater meaning. Whether translating ideas from one medium to another, morphing old infrastructures into new platforms, or reinventing entire careers, adaptation is the choice between what becomes the future and what remains the past. RE:DESIGN/Creative Directors convenes designers, artists, writers, strategists, inventors and thinkers to explore and explain the role adaptation plays in shaping their creative practice, their clients’ businesses, and themselves.

We limit registration to 150 attendees to encourage connections and conversation. Register early for the best rates.

Like our Facebook page for updates.

Learn about the most recent 2013 event in Brooklyn

Learn about the 2012 event in Portland

Learn about the inaugural 2011 event in Palm Springs

To get periodic updates about the future Creative Director events, send us a note at


Register early for the best rates. Registration includes sessions, lunches, and our cocktail events.

Registration rates:

  • Now to August 30 – $615
  • September 1 to September 30 – $675
  • October 1 to October 30 – $745
Eventbrite - RE:DESIGN/Creative Directors 2014

We’ve made sponsoring simple and affordable – learn more here.


The schedule will be posted in the coming weeks. On Sunday, November 2, we’ll start at 6:00pm with a session and reception. On Monday, November 3 sessions will run all day, and in the evening we’ll have dinner. On Tuesday, November 4, sessions will be in the morning, ending at noon, allowing people to get flights out of Palm Springs.

Christopher Simmons
2014 Symposiarch
Principal/Creative Director, MINE™

[ Show bio ]

Christopher Simmons is a designer, writer, educator, design advocate and principal of the noted San Francisco design office, MINE™. He is the author of four books, including the recently released Just Design, which focuses on designing for social good. Christopher’s work has been exhibited at museums ranging from the Hiroshima Museum of Contemporary Art (Japan), to the Smithsonian Institution. He is an adjunct professor of design at the California College of the Arts (CCA) and a past president of AIGA San Francisco. On completion of his tenure in that role, then Mayor Gavin Newsom issued an official proclamation declaring San Francisco to be a city “where design makes a difference.”

Sean Adams
Partner, AdamsMorioka
[ Show bio ]

Sean Adams is a partner at AdamsMorioka, and professor at Art Center College of Design. He is an AIGA Medalist and AIGA Fellow. Adams has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential American designers. He has been recognized by every major competition and publication including; Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the New York Art Director’s Club. AdamsMorioka has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art.

Sean is the current national AIGA President, serving his second term, past AIGA national board member, and past AIGA Los Angeles President. He is a Fellow of the Aspen Design Conference, frequent lecturer and competition judge internationally, and author of several books. AdamsMorioka’s clients include The Academy of Motion Picture Arts and Sciences, Cedars-Sinai, Disney, Mohawk Fine Papers, The Metropolitan Opera, Natural History Museum, Richard Meier & Partners, Sundance, UCLA, and the University of Southern California.

Lawrence Azerrad
[ Show bio ]

Lawrence Azerrad founded the independent graphic design studio LADdesign in 2001. Creating graphic design and comprehensive visual identity systems for clients such as The Clinton Foundation, The Beach Boys, UCLA Institute of the Environment and Sustainability, Heal The Bay, and over a Sixteen-year client relationship, spanning seven album packages for award-winning American alternative rock band, Wilco. Prior to opening LADdesign, he worked as an art director at Warner Bros Records, creating packaging and artwork for artists such as Miles Davis, and The Red Hot Chili Peppers. He has taught Graphic Design at Art Center College of Design, The Academy of Art University, San Francisco, He is the author of a personal project, a design history of the supersonic luxury airliner, Concorde.

Stefan G. Bucher
Designer / Illustrator / Writer, 344 Design
[ Show bio ]

Stefan G. Bucher is the man behind and, which has spawned a book and the popular “Monster Maker” iPad app. He is the author of several books, including “344 Questions—The Creative Person’s Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment.” He has created designs for David Hockney, Judd Apatow, and The New York Times. D&AD honored him with a Yellow Pencil for book design, and the Art Directors Club of New York declared him a Young Gun way back in 2004. He designed the titles for the films “The Fall,” “Immortals” and “Mirror, Mirror” by director Tarsem. His time-lapse drawings appear on the Emmy-award winning TV show “The Electric Company.” He recently designed the Blue Man Theater in Las Vegas, and in December of 2013 Saks Fifth Avenue adapted his book “The Yeti Story” into animatronic holiday window displays for their flagship store on Fifth Avenue.


Brad Cloepfil
Founder & Design Principal, Allied Works Architecture
[ Show bio ]

Brad Cloepfil studied architecture at the Univesity of Oregon and went on to earn an advanced degree from the Columbia University Graduate School of Architecture. After more than a decade of working and teaching in Los Angeles, New Orleans, New York and Switzerland, Cloepfil founded Allied Works Architecture in his native Portland, Oregon in 1994. The New York office followed in 2003.

Cloepfil’s earliest influences lay outside the field of architecture. While studying at the University of Oregon, he drew inspiration from the vast landscape and monumental works of civil engineering in the Pacific Northwest. While studying in New York, he was introduced to the simple yet profoundly resonant gestures of land and installation artists.

His body of work is as informed by the land and the history of place as it is by formal training, and it is one of cuts a clear line through much of the rhetoric and formal novelty surrounding the practice today. His approach to design combines a research-intensive focus on the specific character of each project with an understanding of the profoundly affecting possibilities of building.

In addition to leading all aspects of creative work at Allied Works, Cloepfil has held guest professorships at leading American architecture and design schools across the country over the past 20 years. He is also a frequent lecturer, panelist and judge at universities, cultural institutions and creative organizations throughout the world.

Stanley Hainsworth
Founder and Chief Creative Officer, Tether
[ Show bio ]

Tether is a group of friends who are passionate about one thing: telling stories that matter. Tether was born from the desire to work on brands that share the desire to create passionate, emotional connections with customers. Everything that our team of visionaries, strategists, designers and implementers create tethers back to the core of the brands we partner with.

Previous to founding Tether, Stanley was VP Global Creative of Starbucks where he oversaw all creative aspects of Starbucks – new products, packaging systems, seasonal promotions, brand campaigns, advertising and collateral materials.

Stanley spent twelve years at Nike as a Creative Director working on everything from product launches to Niketowns to the Olympics. After Nike, he moved to Denmark to join the Lego Company as their Global Creative Director. There he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the web, retail and brand stores.

Stanley is a national board member of AIGA, a featured speaker on Creativity worldwide and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International, HOW Regional, NW Design Awards, PRINT International, AIGA National, AIGA Regional, Rosie’s, POP Times, and Communication Arts Illustration, Retail Interiors (Best International Store and Best Retail Theater) and MAPIC (Best Retail Store).

Josh Higgins
Communication Design Manager, Facebook
[ Show bio ]

Currently manager for the Communication Design team at Facebook, last year Josh concluded his role as Design Director for President Obama’s 2012 campaign. As the Design Director, Josh built and led the design team for the historic 2012 political campaign in which the web, design, and technology played a pivotal role. The responsibility of Josh and the team was to design the Obama 2012 campaign both online and offline. A main focus of his was on creating a uniform message and consistent visual language across all mediums. With roots in both advertising and graphic design, Josh’s work has earned him national honors. He has done extensive work for brands including Asics Footwear, HP, Fender Guitars, The Tony Hawk Foundation, CBS, Perry Ellis International, Kyocera, Bolle & Serengeti Eyewear, Newcastle Brown Ale, PF Changs, Yamaha, and Life Technologies.

Josh dedicates a percentage of his time to social causes. Finding creative ways to support them has manifested into successful exhibits and charitable projects, like The Hurricane, So-Cal and Haiti Poster Projects in addition to lecture series with photographers, designers and film makers with proceeds donated to various charitable organizations.

Jay Jurisich
Founder / Creative Director, Zinzin
[ Show bio ]

Jay Jurisich is the founder and Creative Director of Zinzin, a brand naming agency. He has been a professional namer for over sixteen years, and has led name development projects for Participant Media, Nokia, eCornell, ABC Television, GE, MTV, DuPont, MGM Resorts, Camelbak, Raytheon, Nike, TalorMade, Canon, Honeywell, SonyMusic, GAP, Hasbro, Turner Networks, EA Sports, Seagate, Shaw Communications, TCF Bank, and DirecTV among many others.

Zinzin creates powerful product and company names that differentiate and propel brands beyond their competition. It is a unique agency committed to helping companies rise above the generic branding chatter that clogs cultural discourse. Jay believes that doing naming right is part science, and for that Zinzin has a rigorous, battle-tested process in place. But he also firmly believes that naming is an art, and it is art, poetry, depth of meaning, stories and mythology that separates great brands from the pack of competitors who fail to understand the value of evocative, metaphorical names.

Jay has an MFA in painting and drawing from UCLA and BA degrees in Literature and Art Studio from UC Santa Barbara. Before naming took over his life completely, Jay has been a web developer, editor, writer and visual artist. He is always thinking about names and naming, and is happy to guide anyone willing to listen through the process of creating a killer brand name.


Everett Katigbak
Brand Manager, Pinterest
[ Show bio ]

Everett is a tinkerer, storyteller, and hacker of physical objects. As Pinterest’s Brand Manager, his job is to communicate the company’s story to pinners from all walks of life.

Before coming to Pinterest, he was the Environmental Design Manager and an early communication designer at Facebook. During his time there, he helped design the company’s campuses (recently with Frank Gehry Partners LLP) and global satellite offices, created the audio mnemonic and sonic identity, and produced several brand videos. He was also the co-founder of the Facebook Analog Research Laboratory, a print studio and workshop led by a rogue band of pirates determined to challenge the status quo.

In addition to tech, Everett has done a lot of work in the museum industry for the J. Paul Getty Museum and as a freelance exhibition designer. Many of the exhibits he designed were a first for the Getty, ranging from baroque portrait sculpture to contemporary architecture and design.

Pum Lefebure
Co-Founder & Chief Creative Officer, Design Army
[ Show bio ]

Pum Lefebure is a co-founder and chief creative officer of Design Army in Washington DC, where she oversees all creative coming through the agency’s doors. An award-winning creative director and a savvy business leader, Pum has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design – a creative point of view that draws from different cultures and resonates with diverse audiences.

Guided by an international eye and entrepreneurial edge, Pum has helped expand the agency’s client base and elevate its reputation as a trend-setter. Pum’s hallmark is a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business.

Pum regularly judges elite design competitions around the world including Cannes Lions and served as the chair of the 2012 One Show Design jury. Her work has earned a plethora of awards, including D&AD, One Show Gold Pencils, Art Directors Club Cubes, Red Dot Awards, AIGA 365, I.D. Annual Design Review, SPD Award, and Type Directors Club, among others. She has been featured in industry publications such as Communication Arts, Graphis, HOW, Print, Novum (Germany), Coupe (Canada), Concept Magazine (Indonesia), Gallery (China) and Art4D (Thailand). Pum has been asked to give design lectures and lead workshops from Copenhagen and Beijing to Monterrey and Moscow.

Pum excels at establishing the vision behind high-profile campaigns. Skilled in the creation and implementation of corporate identity, branding, conceptual design, and known for her distinctive art direction. She has guided the design and development of an array of award-winning work. Her clients include Adobe, GE, Disney, Bank of America, Bloomingdale’s, The Ritz Carlton, Marriott International, The Washington Ballet, Verizon, Neenah Paper, The Smithsonian and Lucas Film. Pum help successfully launch the Washingtonian’s Bride and Groom and Washingtonian MOM magazine.

Pum was named by Graphic Design USA as one of the top “50 People to Watch,” and was honored as a “Rising Star” by the Washington Business Journal’s Women Who Mean Business. Entrepreneur Magazine, the Washington Post and Capitol File have all featured Pum and her work, and Washingtonian Magazine named her a “style setter” for her unmistakable creativity and trend-setting fashion. In addition, Pum and her creative team have been featured on Fox-5 and ABC-7’s “Working Woman” segment. She is currently a member of the Board of Directors for The One Club in New York.

Heidi Reinfeld
Partner & VP, Sequence LLC
[ Show bio ]

Heidi Reinfeld is a Partner and Vice President of Creative for Sequence, a leading creative agency based in San Francisco and New York that focuses on connecting brands, products and people.

A classically trained designer, she couples a refined visual sensibility with a holistic understanding of large-scale interactive systems. She has rich experience both in-house, with Bank of America, and at agencies like Sapient and Studio Archetype. Her career moved from traditional print to a strong foundation in user-centered design and design strategy by working closely with interaction designers, researchers, and technologists. Because of this experience, her approach to every project is as interdisciplinary as possible—truly understanding the integration points along a project’s lifecycle.

Throughout her career she has worked on a variety of projects—most recently various mobile devices, physical environments, marketing websites, e-commerce, packaging, numerous identity and branding initiatives, and pure brand strategy and product development projects. Despite the wide array of end deliverables, Heidi thrives on designing a complete experience across multiple touch-points. To each engagement she brings a strong, yet considerate, point of view, an ability to set a vision and ensure it is executed and a strong level of storytelling – all while never forgetting that everyone has to still laugh and enjoy what they do. Brands she has worked most recently are: Peet’s Coffee and Tea, Apple, Chevron, Disney, Medtronic, Lytro and WebMD.

George Slavik
Design Director, Embarcadero Partners
[ Show bio ]

George is a design director at Embarcadero Partners, a strategy consulting firm that works with leaders in Fortune 500 companies to solve their toughest problems.

Previously George worked at Gensler, creating branded corporate and retail environments, signage and wayfinding systems. He also designed for literary magazine McSweeney’s, and teaches information design at the Academy of Art.


Alissa Walker
Urbanism Editor, Gizmodo
[ Show bio ]

Alissa Walker writes and speaks about design, architecture, cities, transportation and walking for many publications and events. She is the urbanism editor at Gizmodo and her work regularly appears in Los Angeles Magazine, the LA Weekly, Dwell, Fast Company, GOOD, T Magazine, and the Los Angeles Times, as well as on the KCRW public radio show DnA: Design and Architecture. In 2010 she was named a USC Annenberg/Getty Arts Journalism Fellow for her writing on design and urbanism, and in 2011 she was awarded an ArtPlace grant for the initiative GOOD Ideas for Cities, where creatives propose solutions to urban problems proposed by city leaders. Alissa lives in a Dodger blue house in the Silver Lake neighborhood of Los Angeles where she throws ice cream socials, tends to a drought-tolerant garden, and relishes life in L.A. without a car. Read more at her blog, A Walker in LA, and follow her @awalkerinLA on Instagram and Twitter.

Cinthia Wen
Principal, NOON
[ Show bio ]

Cinthia began her career in design after graduating from California College of the Arts in 1993. In 2001, she founded NOON, a design agency that focuses on visual communication through narratives, experiences and graphics.

Cinthia was named one of the “People to Watch” in 2004 and selected as one of the most influential designers to exhibit in the San Francisco Museum of Art + Crafts in 2008. Her work has been included in various curated shows including the San Francisco Museum of Modern Art. Cinthia was appointed the Chair of Graphic Design at the renowned California College of the Arts after a rigorous international search. In 2013, after building the program’s community as well as redesigning, expanding and implementing the design curriculum, she returns to her practice full-time with a renewed vision and devotion for NOON.

Cinthia’s work is consistently recognized and awarded including The Addy Awards, The West Coast Art Director’s Club, The Type Director’s Club, Graphis, Communication Arts, Print, How Magazine, Step and other notable design titles.

Cinthia has the capabilities and facility to work with a broad range of industries and projects scopes—from arts and education to fashion and technology; and from a thoughtful invitation, event campaign to a comprehensive branding assignment. Projects under her leadership include branding, strategy and visual design for clients such as Yerba Buena Center for the Arts, San Francisco Museum of Modern Art, San Francisco Ballet, The San Francisco International Film Festival, Nicole Miller, Seibu/Japan, Williams-Sonoma, Inc., Nokia, and Oracle, to name just a few.

She is a true believer that design matters and is passionately involved with the profession’s efforts to continually evolve. She is currently working on a personal piece to documents and express time and how it is spent . Additionally, she is working with her team to create GOODS, a sub-brand of NOON that creates and makes earth-friendly products.

Cinthia is fluent in English, Mandarin Chinese and un peu de Français. She is learning how to play the drums.

We have started to announce speakers and will be adding to this list regularly. Like our Facebook page for updates.


The Conference Location

The conference will be held at the Ace Hotel in Palm Springs.

ace hotel room
Hotel Options

We have a block of discount rooms available starting at $119, plus taxes and $20 resort fee. Information will be sent upon registration.

Feedback from past RE:DESIGN/CD attendees

“I wanted to thank you for having me at your amazing event… The quality of conversation surpassed that which I have experienced at all other conferences. The conference has left a lasting impression on me…”

“Congratulations on a stellar event… Everything about the event—the content, format, people—was everything we hoped for and more. The entire experience was perfection… I feel that what we have learned will help us for years to come… Consider us diehard fans.”

“I loved the interaction and the size. Perfect for getting to know people. I think i was able to meet 80-90% of everyone who attended.”