Creative Directors / 2012 Portland
The second RE:DESIGN/Creative Directors conference took place at Kennedy School in Portland, Oregon on October 29–30, 2012. Curated by Eric Heiman from Volume Inc., the theme was “Back to School: The (Re)Education of the Creative Director.” Digital technology, social networking, social change. The landscape of design and advertising is evolving constantly and irrevocably. What’s new? What’s the same? What must we let go of? What do we need to (re)learn? Your (re)education begins here.
Speakers and Topics
- Keynote Conversation with Maria Giudice, CEO & Founder, Hot Studio Inc.
- James Bull, Principle, Executive Creative Director, Moving Brands: Creativity for a Moving World
- Hamish Chandra, General Manager, Hattery Labs: The Return of Beauty
- Tom Crabtree, Creative Director/Principal, Manual: Timelessness in the age of #trending
- Lindsay Daniels, Principal, Room207: We Are Storytellers
- Dora Drimalas, Creative Director + Owner, Hybrid Design: Confessions of a control freak: How I learned to stop worrying and love the question
- Michelle Dougherty, Director, Creative Director, and Designer, Imaginary Forces: Move Me
- Yang Kim, Creative Director, Peopledesign: Fuzzy Magic
- Mary Kysar, Owner, Makelike Design
- Michael Lemme, Executive Creative Director, Duncan/Channon: What Happens When Everything Is Connected To Everything
- Bobby C. Martin Jr., Founding Partner, OCD | The Original Champions of Design: When I’m Happy, The Client’s Happy
- Kate McCagg, Creative Director, Razorfish: What John Hughes films can teach us about the creative director/developer relationship
- Tyler Moore and Peter Marakatos, Owners & Executive Creative Directors, MM: The Evolution of UX and Branding
- Joan Raspo, Director of On-Air Creative and Branding VH1/MTVN, Viacom: The Shout Heard Round The World
- Joe Stitzlein, Global Creative Director, Brand Design, Nike: Change your career, then change it again
- Bernard Uy, Co-Founder, Creative Director, Wall-to-Wall: I Laughed, I Cried, I Remembered: How Humor, Emotion and Wit make for Memorable Branding
Creativity for a Moving World
Given the ever changing, ever expanding context of the world and our industry – How does creativity help businesses to create, grow and transform themselves to be able to thrive in a moving world?
- As Creatives what is our most effective role and how do we create brands fit for a Moving World?
- How can creativity help connect people to brands and brands to people?
- What are clients really looking for?
- Should we be multidisciplinary in our approach or dedicated to a single craft?
- Where should the focus of our creativity be – story telling, rigorous design systems, embedding internally, taking to market?
- Are the traditional agency models dead?
- How do we keep a creative thread through all communications?
- What skills does a Creative need to thrive in the Moving World?
The Return of Beauty
Recently, a lot of conversations about design have focused on simplicity, intuitive ease of use, and utility. Let’s talk about the what beauty is and how it can make products more relevant and satisfying to people.
Timelessness in the age of #trending
Timeless design in an age where communication tools and platforms are constantly updating and changing.
We Are Storytellers
Communicating necessary information in emotionally compelling ways is part of our role as designers. The stories we write are what gets under the skin of our audiences; it’s what connects people to products or companies. Whether its defining a brand, showing the function of a product or revealing the concept of a television show, the designer’s role in telling and distilling stories is critical and evolving.
In this session we will talk about the power of story in select motion design pieces and discuss what the role of design was. What qualifies a design piece vs a short film? We will also talk about how social media adds new dimensions to our stories because the audience is invited to help write them. The opportunities are expanding, the mediums are changing and our roles and capabilities must rise to the occasion.
Confessions of a control freak: How I learned to stop worrying and love the question
Questioning and curiosity are both essential parts of creativity. There must be a problem to solve.
There must be a muse – something. Defining what that is involves questioning. Asking lots of why’s at the beginning of a project. Asking questions throughout and when you think you’ve solved it asking even more questions. The longer I work, the more I realize that I don’t know the answer and I’m really becoming ok with that. The only thing that is certain is that change is a constant so the better you are equipped to adapt, grow and question the better you’ll be at this thing we call design.
How to craft your story so it doesn’t just become wallpaper, it turns people on.
Using prototyping to facilitate communication.
It is not the typeface that makes a design, it’s the designer that uses the typeface
As someone that loves typography, this is a difficult statement to swallow. I believe a good designer can communicate any concept with any typeface. By eliminating automated typeface options, you can focus on the idea instead of figuring out which of the billion computerized typefaces to choose from, and the design inevitably becomes stronger as a result.
What Happens when Everything is Connected to Everything
Digital technology and the social web have collapsed the practice (or at least the impact) of brand identity development, advertising, and user-experience design into a creative singularity. Notes on managing an agile design process to keep up.
Design in a Peer-to-Peer World
In a world where peer-to-peer models are changing everything from medical research to running shoes and banks to cars, how does it change design?
When I’m Happy, The Client’s Happy
How following your gut can benefit your client in the end, while scaring/frustrating/amazing them in the process.
What John Hughes films can teach us about the creative director/developer relationship
Today, bringing ideas to life takes more than just a creative team and a director. We have to be able to convince developers to get as excited about our ideas as we are if we want the work to stand out. These are the things you need to know about getting what you need from this unique breed.
The Shout Heard Round the World
How to craft the identity of your brand within the cacophony of noise we call: social media. How can we earn the attention of the audience we want? One Voice. Loud, Strong and Confident.
I Laughed, I Cried, I Remembered: How Humor, Emotion and Wit make for Memorable Branding
Change your career, then change it again
A discussion on how graphic design has changed, and with it our roles
- How do you define design?
- How do we add value for our clients?
- How do you describe your job to your grandparents?