RE:DESIGN/Creative Directors 2013 Brooklyn Schedule

Below is the schedule for RE:DESIGN/Creative Directors which will take place at the Wythe Hotel in Brooklyn on November 4 + 5, 2013.

You’ll find the speakers and conference info on the main RE:DESIGN/Creative Directors page.

Note that many time frames have 2 or 3 choices to select from. In the spirit of our small-scale discussions, some rooms may fill up. Be open to trying other sessions.

The Conference Site

The conference will be held at the Wythe Hotel in the Williamsburg section of Brooklyn, one train stop from Manhattan. This amazing space, housed in a former factory on the Williamsburg waterfront, is the perfect setting for RE:DESIGN’s unique small-scale discussions.



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Monday, November 4

8:30am – 9:15am
Registration and Mingle

9:15am – 10:10am
Matt Eastwood
Chief Creative Officer, DDB New York

10:25am – 11:20am
Tim Riley
Director of Online Experience, Warby Parker
When Experiential Worlds Collide
Sue Apfelbaum
Writer, editor, content strategist
Laura Forde

The Origin Stories Behind 22 Iconic Music Logos

11:35am – 12:30pm
Colleen Stokes
VP, Creative Director Digital Media, Coach
Not Just A Product, A Story

12:30pm – 1:40pm
Lunch – Join us for lunch at a nearby location (information will be given onsite)

1:40pm – 2:35pm
Carson Ahlman
Industrial Designer/Partner. Carson Ahlman Design
Jenna Smith
Partner, Smith Design
Kimberly Palmeter
Marketing Manager, Pantone
Meaningful Strategy and Structure Inspired by Color

2:50pm – 3:45pm
Jill Pangallo
Artist, www.jillpangallo.com
Guru Boot Camp

4:00pm – 5:00pm
Roundtable Series
Last Name A – M
Roundtable Series
Last Name N – Z
Roundtable Series
InHouse Creatives

6:00pm – 8:00pm
Bowling at Brooklyn Bowl


 

Tuesday, November 5
9:15am – 10:10am
Roundtable Series
Independents
Sarah Williams
Partner & Creative Director, Beardwood&Co
Out Of Context

10:25am – 11:20am
Todd Simmons
Executive Creative Director, Wolff Olins
Capital D
Frederick Bouchardy
Founder and President, Joya and Co-Founder, The Elements
Fragrence Design

11:35am – 12:30pm
David Michael Perez
Publisher/Editor, Kindling Quarterly
Doing Less with More

12:30pm – 1:40pm
Lunch – Join us for lunch at a nearby location (information will be given onsite)

1:40pm – 2:35pm
Dan Soltis
Creative Technologist and Senior UX Designer, Moving Brands
How Well the Bear Dances: Design for Emerging Technologies

2:50pm – 3:45pm
A conversation with
Louise Fili
Principal, Louise Fili Ltd
and Steven Heller
Co-chair SVA/NYC MFA Design: Designer as Author + Entrepreneur
in discussion with Wally Krantz, Worldwide Creative Director, Corporate Branding, The Brand Union

3:45pm – 5:00pm
Cocktails onsite




The Conference Location

The conference will be held at the Wythe Hotel in the Williamsburg section of Brooklyn, one train stop from Manhattan. This amazing space, housed in a former factory on the Williamsburg waterfront, is the perfect setting for RE:DESIGN’s unique small-scale discussions.

wythe hotel room
Hotel Options

We have sold out of our discounted block at the Wythe Hotel, however, rooms are still available for the published rates. We also have other hotel options – info will be sent upon registration.


All speakers and times subject to change. No refunds, but we can transfer your registration to another person or another event if you find you are unable to attend.



Don’t Talk About It, Be About It

Pushing beyond your boundaries.

Meaningful Strategy and Structure Inspired by Color

Smith Design’s Partner and Chief Operating Officer, Jenna Smith, Industrial Designer Carson Alhman and Pantone’s Product Development Manager, Kimberly Palmeter share their success story for the graphic and structural redesign of Pantone’s PLUS Series and Fashion + Home Color systems. They’ll focus on the power of color–how it shapes and transforms our everyday experiences as well as their determination to create something seamlessly in sync with Pantone’s deep-rooted design aesthetic and commitment to sustainability. They will share lessons learned along their journey to award-winning success and the strategic and functional challenges of creating breakthrough sustainable structures that are a “must have” tool for so many creative professionals throughout the design community.

Crowdsourcing Creativity: A Beginner’s Guide

Imagine asking – the world – to redesign the almighty American Dollar. Give it a facelift. A refresh. A rebrand of sorts. The Dollar ReDe$ign Project, an online design competition, started on a whim and quickly turned into a roller coaster ride of ‘How to Crowd Source Creativity.’ At times it was a riot, at times it was scary as hell, but the lessons learned not only gave deep insight into what money really means, but also why viral marketing is not an exact science.

How Well the Bear Dances: Design for Emerging Technologies

From augmented reality to 3D printing, emerging technologies open up new possibilities for how we engage with technology, each other and the world. But, once the engineering details have been worked out, how do you move from proof-of-concept demonstration to compelling experiences? How can design help communicate and shape what new technologies mean to people?

When Experiential Worlds Collide

Everyday we spend a majority of our time consuming digital experiences that often replicate real world physical experiences. Some work best in a digital space, while others work better in a more tangible physical world. Many brands and companies have tried a number of things that integrate physical and digital experiences together, often times with mixed results. This discussion will focus on how to (and how not to) best amplify each experience leveraging both mediums effectively.

Doing Less with More

Future historians may well write about this time as the moment when the concept of “nothing” paradoxically emerged. Against the backdrop of constant digital connectivity, the notions of “less” and “nothing” have been starkly illuminated and newly defined. Increasingly we want to experience less in order to emotionally engage more.

This session explores creating connections amidst this emerging dichotomy and the related challenge of telling stories involving vulnerability.

Out Of Context

In order to create great experiences for others, we must take time to make them for ourselves. We’ll explore themes and techniques of travel, art, photography, writing and just shaking up the everyday routine to help us see the world with fresh eyes and take note of what it is to have “an experience” In short, getting ourselves out of context.

Fragrence Design

Fragrance Design: a messy process from concept to finish, featuring oils, waxes, clay, plaster and more. The art of sourcing, selecting and combining disparate components from across the world to fabricate a seamless sensory experience

The Origin Stories Behind 22 Iconic Music Logos

For music fans, the logo of a favorite band, label, club or scene is like a tribal symbol, to be worn proudly as a display of devotion and belonging. What makes these marks so magnetic? And what happens when their visual language gets absorbed into the broader culture and stripped of their original meanings? What does it mean when the Ramones’ official seal (itself lifted from the U.S. government) gets copied by One Direction or a liquor brand co-opts the imagery of the ubiquitous, originally straight-edge hard-core X? Who made these badges in the first place and how did they become branded into our collective consciousness? For The Daily Note, a newspaper produced by the Red Bull Music Academy in May 2013, Sue Apfelbaum and Laura Forde uncovered the stories behind 22 of NYC’s most iconic and pervasive logos and will share some of the secrets revealed as well as discuss issues of attribution and authenticity.

Hearing is Believing: Music and Sound in Storytelling

Sound is one of the most powerful tools we have to create memorable experiences that move people in an instant. Immerse yourself in the essential principles of sonic storytelling in this unique workshop environment. You’ll never hear your world the same way again.

This Monster and Other Stories: Making the Impractical Practical

Making Something out of Something: Typefaces, History, Culture and Meaning

A typeface is an intangible tool made of abstract forms, designed to give a visible voice to language. Christian will discuss where ideas for typefaces come from, the process of taking an idea through to a complete typeface, and the collaborations he and his team have been involved in with various clients in publication design.

Guru Boot Camp

Just as Tom Cruise’s Jerry needed Renee Zellweger’s Dorothy to propel him to his personal best, the public needs YOU to propel them towards greatness. How will you lead and empower? You’ve had the answers all along and your followers have been waiting since the day you were born for your special brand of enlightenment. In Guru Boot Camp, Healing Specialist and Guru in her own right, Naita, will guide you on a customized journey of self-discovery and prepare you to spread your very own message of personal power throughout the land.

Being Comfortable With Being Uncomfortable

Designers often have to step outside of their comfort zone. Each project presents new subject matter with different challenges for varied audiences. Can good work be created within an ever-changing environment? Or, to be successful, must designers only work in sectors in which they are already familiar? Let’s explore these conundrums and discuss how to build enough comfort in order to thrive.

A Better Build, Together

The things we make and create are a direct byproduct of the experiences each of us have as individuals. Partnering with others, we can push ourselves to new territories that expand on what couldn’t have been reached on our own. We’ll explore an essential part of the creation process where we pause to reset and get hands on building an experience brick by brick.

Roundtable: In-House Creatives

At last year’s RE:DESIGN/Creative Directors, we heard from attendees that they hoped to have opportunities to connect with people with similar work situations, and thus is born the Roundtables. Come talk shop with your fellow In-House Creatives. Topics will be lobbed to the group by fellow In-House Creative Director J. Dontrese Brown of Victorinox Swiss Army, North America.

Roundtable: Independents

At last year’s RE:DESIGN/Creative Directors, we heard from attendees that they hoped to have opportunities to connect with people with similar work situations, and thus is born the Roundtables. Come talk shop with your fellow heads of Independent Firms. Topics will be lobbed to the group by Eric Heiman of Volume Inc.

Google Project Re:Brief – the Coca-Cola case study

The creation of an interactive vending experience.

Capital D

In this fireside-style chat, Todd Simmons shares some observations that guided him along the path of designing at scale – from talent and timing to technology and tenacity. You’ll walk away with lessons learned from a creative leader who is constantly expanding the definition and practice of Design. .

Not Just A Product, A Story

People love stories, they bond with them, they become part of their lives. Colleen with share how the story behind a few Coach product collaborations inspired new and exciting ways to sell online. Through video, photography, composition, and copy, she will focus on how the collaboration story shaped the online selling experience.

Roundtable Series

Join your peers for an hour of conversation.