Inspire 2013

RE:DESIGN/Inspire takes on the ultimate goal of any creative type—to be consistently and innovatively inspired. RE:DESIGN/Inspire 2013 is for design professionals – graphic designers, creative directors, web designers, art directors, visual communicators and other creatives – and features salon-style sessions.

This year we’ll explore the idea of cross pollination: drawing from sources beyond traditional design to enhance, strengthen and inspire our work. Our session leaders feature some of graphic design’s brightest, and in the spirit of cross pollination we’ll also hear from design professionals from other fields.

Join Symposiarch Lawrence Azerrad of LADdesign and a group of inspiring speakers October 21–22, 2013 at the SmogShoppe in Los Angeles.

Learn about our 2012 event which took place in Chicago.

If you’d like to be notified by email when that happens, send us a note at inspire@redesignconference.com.

Registration is $645 and includes two days of sessions, lunch both days, and our cocktail events. Registration is limited to 125 people.

Register Now

The schedule for RE:DESIGN/Inspire.

Exhibiting Sponsor

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Our Speakers

 

Lawrence Azerrad
2013 RE:DESIGN/Inspire Symposiarch
LADdesign

[ Show bio ]

Supersonic Inspiration, Personal Projects and The Concorde

Lawrence Azerrad founded the independent graphic design studio LADdesign in 2001. Creating graphic design and comprehensive visual identity systems for clients such as The Clinton Foundation, The Beach Boys, UCLA Institute of the Environment and Sustainability, Heal The Bay, and over a Sixteen-year client relationship, spanning seven album packages for award-winning American alternative rock band, Wilco. Prior to opening LADdesign, he worked as an art director at Warner Bros Records, creating packaging and artwork for artists such as Miles Davis, and The Red Hot Chili Peppers. He has taught Graphic Design at Art Center College of Design, The Academy of Art University, San Francisco, He is the author of a personal project, a design history of the supersonic luxury airliner, Concorde.

Supersonic Inspiration, Personal Projects and The Concorde

The Concorde was the world’s only commercial supersonic aircraft and it held a special place in culture around the world. This Re:Design/Inspire session will be a conversation with Nathan Shedroff, Program Chair, MBA in Design Strategy at California College of the Arts and conference symposiarch Lawrence Azerrad of LADdesign on their shared interest in the Concorde and the inspiration it provided to engineers, designers, and others. Both have extensive collections of Concorde design and use it as a point of departure for their work. They will discuss the cultural impact of the Concorde and, in more general terms, how mining material from personal projects can help designers stay inspired, explore their own interests, and focus plans for future projects.

Noreen Morioka
Partner, AdamsMorioka, Inc. and President, AIGA Los Angeles

Nicole Jacek
Creative Director / Founder, NJ(L.A.)™
[ Show bios ]

Noreen Morioka

Noreen is a co-founder of AdamsMorioka, leading the team in client interface, and business development. Her creative input has led to the success of multiple communications programs. Noreen believes that personal involvement with a client helps her crack the brand’s spirit. This allows her to interpret her clients’ sometimes vaguely articulated goals into actionable plans.

In 2006, Noreen was named as a Fellow of the American Institute of Graphic Arts. Noreen is a past and current President of Los Angeles Chapter of AIGA, chair of the AIGA National President’s Council, Fellow of the International Design Conference at Aspen, and a board member of the ADC. In 2000, The San Francisco Museum of Modern Art exhibited AdamsMorioka in a solo retrospective.

Noreen has been named to the ID40, citing her as one of the forty most important people shaping design internationally. She is a frequent competition judge and lecturer.

Nicole Jacek

NJ is a German, award-winning graphic designer (Red Dot, D&AD, Art Directors Club, International Design Awards, Type Directors Club New York & Tokyo, etc.) and founder of Venice Beach based design studio NJ(L.A.)™, a small shop that opened up in May 2013. The studio is focusing on brand strategy, and serving both cultural and commercial clients, who value the power of design, effective solutions that transcend traditional disciplinary boundaries.

NJ began at the feet of the masters; working together with Stefan Sagmeister at Sagmeister Inc. and also Ian Anderson at the Designers Republic™/UK. Her work has been published in numerous magazines, newspapers, and books around the world. She was winner of Print’s New Visual Artists, as well as an ADC Young Gun 8. She currently serves as the youngest ADC Board Member and is a adjunct professor at Art Center College of Design in Pasadena. NJ was the Creative Director
of karlssonwilker inc. in NYC for the past four years and now enjoys skateboarding and her California tan.

Clients have included Vitra, MINI/BMW, Adobe, Carmina Campus (Ilaria Venturini Fendi), Coca-Cola, 55DSL/Diesel, Wolf-Gordon, Harvard University, and the Museum of the Moving Image in New York, among many others.

Bob Aufuldish
Partner, Aufuldish & Warinner
[ Show bio ]

Drawing From Life

Bob Aufuldish is a partner in the San Francisco area-based graphic design firm Aufuldish & Warinner and a Professor at the California College of the Arts, where he has taught graphic design and typography since 1991. In recent years his professional practice has focused on work for cultural institutions. He has designed projects for the Center for Creative Photography, Denver Art Museum, the CCA Wattis Institute for Contemporary Arts, Aperture Foundation, the San Francisco Museum of Modern Art, the deYoung Museum, and Chronicle Books, among others. He launched fontBoy (www.fontboy.com) a digital type foundry in 1995 as an outlet for his typefaces.

He has participated in a number of exhi­bitions, including, “DIY: Photographers & Books,” at the Cleveland Museum of Art, and has lectured in London, New York, Honolulu, and points between. His work has been selected for many competitions and publications, among them AIGA 50 Books of the Year, the Type Directors Club, Communication Arts design annual, and Print’s regional design annual. He was elected into the Alliance Graphique Internationale in 2011. He has a BFA and MFA in graphic design from Kent State University, Ohio.

Drawing From Life

We designers are obsessed with finding and looking for inspiration. Even though I have countless design annuals dating back to who knows when, I seldom look at them any more. The further I get into my career as a designer, the more I find what inspires me is not necessarily more and more design. It’s people; it’s life; it’s everyday stuff. In my session I’ll talk about what inspiration means to me and how we can draw inspiration from our everyday lives and the people we see all the time. The presentation will be fairly short; then we’ll get to work.

Barbara Bestor, AIA
Principal, Bestor Architecture
[ Show bio ]

2D/3D

Barbara Bestor, AIA is Principal of Bestor Architecture and the founding chair of the Graduate program at Woodbury University’s School of Architecture and is now the executive director of the University’s Julius Shulman Institute. Her work is dedicated to the idea that ‘everyone should experience strange beauty everyday’. She has developed a varied, creative and aesthetically progressive body of work over the last ten years propagating the concept that Architecture can and should be a part of all aspects of our creative community.

The studio is currently designing new headquarters for Los Angeles companies ‘Beats By Dre’ and Nasty Gal, an innovative small lot housing complex in Echo Park, a variety of custom residences and restaurants. The Floating Bungalow house in Venice, CA will be featured in MOCA’s spring survey of contemporary LA architecture.

Barbara Bestor is the author of ‘Bohemian Modern, Living in Silverlake’ (Harper Collins 2006), a book dedicated to the suppressed narrative of informal and eccentric modernism found in Silverlake’s rich domestic architectural history.

2D/3D

Expanding the territory of architectural practice through graphics and imagery.

Gary Burden
Grammy Award-winning Creative Director
[ Show bio ]

Conversation with Gary Burden and Jenice Heo

Before the mid-sixties music explosion hit, album covers existed, with some notable exceptions, just to hold the records. That was of course before Gary Burden began creating the covers.

Burden’s artistic bent started early: By age six he was drawing continuously in between tap-dancing with his two sister’s act and visiting movie sets with his father who did movie lighting and production.
Somehow Burden always found himself at the right place at the right time: In the late 1950’s, as a self described Beatnik he hung out in San Francisco’s north beach. In the early sixties, he witnessed Mario Savio’s Free Speech Movement and the rise of rock and roll while studying architecture at U.C Berkeley.

In the mid sixties, Burden designed a home for Mama Cass Elliot who took note of his visual orientation and suggested he put his talents into making album covers. Shortly thereafter Burden had designed JONI MITCHELL’s “Blue” cover, several album covers for STEPPENWOLF, THREE DOG NIGHT and THE MAMAS AND THE PAPAS. Burden created CROSBY, STILL & NASH’s first album cover artwork, THE DOORS “Morrison Hotel” and four covers for EAGLES including “Desperado”, several for JACKSON BROWNE, JUDEE SILL, LAURA NYRO, and many others even making a cover for renowned Zydeco artist CLIFTON CHENIER. A crowning achievement was creating the album cover artwork for his hero rock and roll legend JERRY LEE LEWIS’ last two albums.

NEIL YOUNG and Gary have been collaborating on album cover art for more than forty years and have become lifelong friends. Neil was Gary’s best man at his wedding. They still enjoy working together on the packaging for Neil’s albums.

Gary Burden has earned four Grammy nominations for “Best Package of the Year” and in 2010 won the Grammy Award for Neil Young’s Box Set with his wife, art director Jenice Heo and Neil Young himself. Surprisingly it was Neil’s first ever Grammy award.

Moving into stage design for EAGLES and producing TV specials plus directing award winning music videos for DAN FOGELBERG and LEE GREENWOOD’s “God Bless The USA”, Burden earned two nomination for directing “Best Video of the Year” and a TV’s People’s Choice Award.

Burden conceptualized and co-produced “The Atlantic Records 40th Anniversary Special” for Ahmet Ertegun; a 13-hour Madison Square Gardens rock and roll extravaganza that aired on HBO and ABC-TV. Burden also directed the behind the scenes documentary of the event for MTV and VH-1, with interviews ranging from Ruth Brown to Led Zeppelin with his “sound man” actor Bill Murray.

Over the years Burden has kept his hand in doing architectural design. While living in Colorado he designed two homes: The first was a very large log cabin made from gigantic dead standing trees taken from the Black Canyon of the Gunnison. He sold that home to clothing designer Ralph Lauren. He also designed a very unique small log cabin home that he sold to New York photography gallery owner Daniel Wolfe, which is still lived in by Daniel and his wife Maya Linn who designed the Vietnam Memorial in Washington, DC.

Burden staged an international tour of his artwork for Domtar, a Canadian paper company committed to preserving North America’s forests. Using their EarthChoice, a full line of FSC-certified papers, Burden has always led the way in the use of socially and environmentally friendly paper products and printing. He also created the poster for The Rainforest Alliance annual Gala in New York City.

Currently Burden is enjoying the great pleasure of working with young, next generation singer songwriters like CONOR OBERST (Bright Eyes) and JIM JAMES (My Morning Jacket), creating the artwork for MONSTERS OF FOLK with CONOR, JIM, M WARD and MIKE MOGUS. He is working with these singer songwriters and carrying forward the belief that album cover artwork matters.

Burden, with partner Ed Pressman is producing Edward Abbey’s famous novel “The Monkey Wrench Gang” as a feature film and an animated feature film based on LYND WARD’S 1929 graphic novel without words “Gods’ Man”.

Burden continues making artwork and packaging for music because, “I live and breathe the music and I am like an old dog continuously searching for new tricks to do.”

Conversation with Gary Burden

Gary Burden and Jenice Heo in conversation with Lawrence Azerrad of LADdesign.

Cameron Campbell
Communication Design Strategist, Teague
[ Show bio ]

Somewhere There’s A Rainbow

Cameron works closely with the brand and marketing teams of some of TEAGUE’s biggest clients, developing strategies that drive category growth, increase brand awareness and engage consumers worldwide. Prior to her arrival at Teague, she spent fifteen years developing brand and product strategies in the design community, working with notable clients such as Herman Miller, Apple, Nike, and BMW/MINI. Cameron takes a collaborative approach to her work; she knows that breakthrough ideas come from integrating multiple perspectives, and then discovering where contextual strategy, art and design, and collective thinking intersect. Adept at creating an integrated whole from many individual parts, Cameron is passionate about defining interdisciplinary teams, identifying user needs, and envisioning ideas for new behaviors, products, and services. Cameron’s interest in connection and intersection extends beyond the workplace to a general fascination with the way we live and interact within our various landscapes, from the urban environment to the comforts of our own homes. Cameron’s vision has been influenced by several years working in the art world and her love of travel, particularly in Northern Europe, where she has an innate affinity for the lifestyle and design.

Somewhere There’s a Rainbow:

Revitalizing the Economies of Communities and Regions through Art and Design.

Jeff Castelaz
President, Elektra Records and Co-Founder, The Pablove Foundation

[ Show bio ]

Expression Under Fire

Jeff Castelaz is President of Elektra Records, one of the world’s most renowned record labels. He oversees all areas of Elektra’s activities, growing the success of existing signings and developing new talent. A seasoned music executive and artist manager, Castelaz has played a key role in the careers of a diverse range of artists including Silversun Pickups, Fitz and The Tantrums, Sea Wolf, Dropkick Murphys, Eagles of Death Metal and Phoenix.

Castelaz co-founded Dangerbird Records and Music Publishing in 2003, building it into one of the leading independents labels on the West Coast. He signed and guided the careers of a wide range of artists including Silversun Pickups, Fitz and The Tantrums, Sea Wolf, Beady Eye and Richie Sambora, among others. In addition, in 1992 he founded Cast Management, where he manages Dropkick Murphys and prolific hit-makers, record producers and songwriters such as Justin Medal-Johnsen, Tony Hoffer and Jacquire King. Furthermore, Castelaz sits on three boards: the President’s Circle of The Lance Armstrong Foundation/LIVESTRONG; Radio Milwaukee, a non- commercial AAA station to which he was recruited by the philanthropist Peter Buffett; and The Pablove Foundation, a pediatric cancer charity Castelaz and his wife Jo Ann Thrailkill founded, which funds innovative pediatric research and programs that improve the lives of kids and families living with childhood cancer.

Expression Under Fire

When communicating is not a luxury, but a burning necessity. Living out loud. Saying something when solitude might be an easier option.

Why the best stuff often comes in times of conflict. Why the most significant connection comes during times of duress. And why it all matters.

I will talk about my writing during my son’s cancer treatment and after his passing, and how my family’s plight spawned a bright light of support from friends, friends of friends and was the flashpoint for The Pablove Foundation. What started as a father writing his feelings about his son’s cancer treatment – and the family’s experience around it all – quite accidentally spawned a pediatric cancer foundation that has raised over $4M to date.

Karin Fong
Director, Imaginary Forces
[ Show bio ]

Heroes

Karin Fong directs and designs for the screen. A partner at design and production company Imaginary Forces, she’s created numerous sequences for television and feature film. Her reel includes the main titles for Boardwalk Empire, Charlotte’s Web, The Pink Panther 2, Terminator:Salvation, Hellboy, and Ray. The ad world soon came knocking, and Karin found herself directing commercials for iconic brands, including Herman Miller, Target, Lexus and Sony PlayStation.

Her work has since extended to other mediums, including cinematics for the Sony’s God of War video game series, and large-scale video installations for sites as diverse as Lincoln Center, Times Square, Wynn Las Vegas, and the LA Opera. Among Karin’s accolades are five Emmy nominations and one win for her work in main title design. In 2009, Fast Company magazine named her one of the 100 Most Creative People in Business. Her work has been shown at the Cooper Hewitt National Design Museum, the Pasadena Museum of California Art, The
Wexner Center, Artists Space, The Walker Art Center, and in numerous publications about art and film.

Heroes

Jason Kernevich and Dustin Summers
The Heads of State
[ Show bio ]

Keep Looking

For over 10 years, Jason Kernevich and Dustin Summers have been working together as The Heads of State. They’ve created award winning posters, book covers, branding, and illustration for a diverse and impressive list of clients. In 2012, they launched Pilot and Captain, a design venture focused on creating t-shirts, posters, and products inspired by the golden age of travel. They lecture frequently about their work and process and teach graphic design and illustration at Tyler School of Art where they both studied.

Keep Looking

Sometimes design is the least interesting part of the process. When inspiration comes from unlikely places, what makes you weird and what makes you who you are might just be what you should do next.

Danny Heller
Painter
[ Show bio ]

Gallery Session

Painter Danny Heller will discuss his exhibit at the George Billis Gallery.

Jenice Heo
Artist and Grammy Award-winning Art Director
[ Show bio ]

Conversation with Gary Burden and Jenice Heo

Gary Burden and Jenice Heo in conversation with Lawrence Azerrad of LADdesign.

Charlie Hess
Design Director and Photo Editor, Chess Design
[ Show bio ]

Art Directors vs. Art Makers

Charlie Hess creates, redesigns and art directs magazines, for print and iPad. The studio has art directed many mainstream, consumer magazines over the years (Buzz, Code, Shape), but now specializes in academic and institutional titles on an ongoing basis, including 18 years with UCLA. Chessdesign is probably best known for its work with many of the top photographers and illustrators, and more recently for creating interactive, visual content for the tablet. Hess launched the biannual series “Unsung Heroes of the American West” for the Society of Publication Designers, to celebrate great California visual talent. This fall will be the eighth “Unsung Heroes” event. Additionally, the studio does work for community-based nonprofits and spends off hours at the racetrack.

Art Directors vs. Art Makers

Can’t we all just get along? How do Art Directors, Photo Editors and Art Buyers find, develop and nurture new creative talent? How do they inspire these artists’ best, smartest, riskiest work? On the flip side, how do photographers, illustrators and motion artists maintain their inspiration, and convince the clients to commission their most daring, spectacular work? We will all try to get along as we engage in a constructive conversation about maximizing creativity and sharing some inspiring work.

Evan Kleiman
Host, “Good Food” on KCRW and Proprietor and Chef, Angeli Caffe
[ Show bio ]

Setting The Table

Evan Kleiman is a true culinary multitasker. Chef, author, radio host, restaurateur and sought after speaker, she has been called “the fairy Godmother of the LA food scene” for her central role in bringing a community of food people together through her radio show, Good Food. As host of Good Food on KCRW since 1997, Evan has interviewed more than 6000 guests ranging from celebrated chefs to local farmers, enabling her to explore every aspect of food and how it intersects with human life.

As proprietor and chef of Angeli Caffe for 28 years before its close, Kleiman’s improvisational style, while rooted in the Cucina Povera of Italy, showed her reliance on simple ingredients and economical ingenuity to produce delicious and satisfying food with a fresh, honest, pared down aesthetic that people intuitively understand and appreciate. When Angeli opened in 1984 Evan was credited with reintroducing rustic Italian cooking to the US.

As a natural extension of her longtime exposure to everything to do with food, Kleiman’s interest now extends to issues of food policy and agro-ecology. The founder of LA’s, Slow Food Chapter, which she ran for eight years, Evan now serves on the Stewardship Council for Roots of Change and is a member of the Los Angeles Food Policy Council. She is an active speaker on issues of food culture and sustainability and just to maintain a balance, is also attempting to become the Queen of Pie.

Kleiman is the author of eight books on Italian food and one video app, “Easy As Pie.”

Setting The Table

A conversation with Christopher Simmons and Evan Kleiman on the creating and crafting the restaurant experience. Multiple touchpoints define a patron’s experience — from flatware to menus, interiors to cuisine. Christopher and Evan will discuss how creativity impacts the experience on all levels.

Matthew Manos
Founder, verynice
[ Show bio ]

Volunteerism as a Tool for Inspiration

Matthew Manos is a neo-philanthropist, creative director, and author that is dedicated to disrupting the way the design industry operates. Manos began his freelance design career at the age of 16, which is the same year he took on his first pro-bono client, and launched his first company. Three years later, he founded verynice, a global design and innovation consultancy that dedicates over 50% of its efforts toward free services for non-profit organizations. Manos has helped build over 300 brands in every sector and industry across the globe, and his studio works with a diverse clientele that range from Fortune 500 companies to small local shops. As of 2013, verynice has also provided over $1,000,000 worth of pro-bono design and consulting services in 40+ countries spanning 6 continents to benefit 200+ organizations thanks to a team of 250+ people located around the world. Notable clients of verynice have included The United Nations, NASA, MTV Networks, Edison International, Facebook, Kaiser Permanente, UNICEF, Disney Imagineering, and Human Rights Campaign.

Matthew’s work and ideas have been published in 200+ print and online venues internationally including Forbes, The Guardian, The Huffington Post, and Wired Magazine. Manos speaks regularly at events and institutions across the United States including an influential TEDx talk in 2012 titled ”Reinterpreting the Role of a Designer.” Representative of his passion for connecting the fields of design and business, Manos pioneered the first class on entrepreneurship in the UCLA School of Arts and Architecture in 2012, and continues to teach the course. He holds a BA in Design Media Arts from UCLA (2010), and an MFA in Media Design from the Art Center College of Design (2012).

Volunteerism as a Tool for Inspiration

Matthew Manos, the founder of verynice and author of “How to Give Half Your Work Away for Free” will walk session attendees through his company’s radical 50% pro-bono business model in order to highlight how working on projects that yield no financial return can actually yield much more valuable returns in unexpected places.

Frank Ockenfels 3
Photographer
[ Show bio ]

Seeing Beyond

Frank W. Ockenfels 3 is a Los Angeles based photographer who has
spent nearly 3 decades photographing musicians, celebrities, corporate heads and everyday people.

His editorial work has included covers for Rolling Stone, Esquire, The Hollywood Reporter, GQ, Men’s Health, Newsweek, Wired, Entertainment Weekly, Spin, People and Premiere. Frank’s images have appeared on the pages of such diverse magazines as W, Maxim, Men’s Journal, Popular Mechanics, New York Times Magazine, Lab Magazine, Outside, Playboy and UK Conde Nast Traveler.

Frank has done over 200 album covers and press shoots for both major and independent record labels with musicians such as David Bowie, Neil Diamond, Broken Bells, Willie Nelson, No Doubt, The Strokes, Wilco, Garbage, Rome– a project with Danger Mouse, Jack White, Norah Jones and Daniele Luppi– and most recently Bruce Springsteen and norah jones.

Frank has photographed movie posters including Men in Black 3, The Amazing Spiderman, The Social Network, The Last Airbender, Hellboy 2, Wanted, The Incredible Hulk, Harry Potter, Chronicles of Riddick,
Eternal Sunshine of a Spotless Mind for studios such as Universal, Paramount, Focus Features, Warner Brothers, Sony and Fox.

He has shot TV advertising campaigns for all the major networks including ABC, NBC, CBS, Fox, CW and cable channels such as HBO, FX, E!, Showtime and AMC, most notably the last four seasons of Mad Men. In the last year, Frank has shot the advertising for Breaking Bad, The Walking Dead, Hell on Wheels and The Killing for AMC; and for FX, American Horror Story, Sons of Anarchy, Justified, Wilfred, Louie, Brand x, Anger Management, Always Sunny in Philadelphia and the League.

Frank has directed music videos for bands such as Alice in Chains, Blues Travelers, Johnny Lang, the Deftones, Better than Ezra, and Everclear. He has shot commercials for clients such as Nike, Converse, K-Swiss, Canon and the New York Times and on-air promos for the CW, E!, The Style Channel and Comcast.

Frank’s ability to adapt to any situation as well as staying away from the obvious seem to be qualities that set him apart from other photographers. Frank thrives on pushing the boundaries of digital
photography and believes in collaborating with creative directors and clients to achieve a unique moment. In many ways Frank is unconventional. He believes that photography can still have moments of purity without being overly conceptualized or retouched.

Seeing Beyond

Heather Parlato
Creative Director, Parlato Design Studio
[ Show bio ]

Creative Outlets for People Who Create for a Living

Heather Parlato runs Parlato Design Studio, specializing in brand design & market strategy for people and organizations that are turning great ideas into tomorrow’s marketplace.

Always looking for new ways to connect and recharge, she has organized mixers, retreats and design industry events. She speaks on branding to business owners and educators for the LA area chamber, LAUSD’s Pillar program, and AIGA Los Angeles.

Heather chose “the fun job” of graphic design as a career during her senior year of what is now described in link-baited blog posts as a “useless” French Literature degree. She regrets neither

Creative Outlets for People Who Create for a Living

For people in creative industries, the constant push to stay inspired and productive is part of our job. Trade magazines and blogs are full of great design-centric advice about how to get the creative juices flowing, but sometimes it’s important to step away from our profession entirely so we can return refreshed and focused. I’ll share my journey exploring far and away from design, focusing on new challenges, applying design thinking to learning new skills, and how it’s brought so much more clarity to my work than seeking outlets within the design arena.

We’ll be discussing how to get out of the idea factory mentality often ascribed to designers, why outlets are so important for a relaxed, confident work life, and how to find your own path to your next non-design adventure.

Ashkahn Shahparnia
Creative Director, ASHKAHN
[ Show bio ]

Everything is everything.

Ashkahn Shahparnia is a wannabe artist, designer & all around bon vivant who lives and works in Los Angeles. Ashkahn was born and raised in Redondo Beach, California and loves bananas, coconuts, burritos, convertibles, gold, silver, fluorescents, pastels, silver lake, open bars, heather, wearing pajamas in public, robes, sunsets and avocados. Upon graduating from Otis College of Art in 2006, he got his start working under the artist and designer, Shepard Fairey. Just two years after he started his own studio, ASHKAHN in Silver Lake, CA. Ashkahn has worked for clients such as Capitol Records, Universal Records, Coca-Cola, Target, M83, Urban Outfitters, The Standard and Nike.

Ashkahn has been featured in Interview Magazine, Paper Magazine, The New York Times and Taschen to name a few. In 2011, Ashkahn launched a line of lux greeting cards that are now sold in over 120 select stores worldwide. Ashkahn was nominated by Print Magazine’s prestigious “Top 20 under 30″ and was selected to be Taschen’s Illustration Now! Vol.4.

Everything is everything.

There is an art to every single thing in the world. Everything is an art form. From walking the dog, walking down the street, shaving, eating a strawberry sundae, communication and going to the restroom. It’s important to realize this thought and live every moment mindfully and delicately. Life is a stage and it’s our job to create a world of our own to live and flourish in. “Be yourself, everyone else is taken.” – Oscar Wilde

Nathan Shedroff
Program Chair, MBA in Design Strategy, California College of the Arts
[ Show bio ]

Supersonic Inspiration, Personal Projects and The Concorde

Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program prepares the next-generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful by uniting the perspectives of systems thinking, design thinking, sustainability, and generative leadership into a holistic strategic framework.

He is a pioneer in Experience Design, Interaction Design and Information Design, is serial entrepreneur, and researches, speaks and teaches internationally about meaning, strategic innovation, and science fiction interfaces. His many books include: Experience Design 1.1, Making Meaning, Design is the Problem, Design Strategy in Action, and the new Make It So.

He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in Industrial Design from Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and, later, co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid’s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry.

Nathan is on the board of directors for Teague and the AIGA.

Supersonic Inspiration, Personal Projects and The Concorde

The Concorde was the world’s only commercial supersonic aircraft and it held a special place in culture around the world. This Re:Design/Inspire session will be a conversation with Nathan Shedroff, Program Chair, MBA in Design Strategy at California College of the Arts and conference symposiarch Lawrence Azerrad of LADdesign on their shared interest in the Concorde and the inspiration it provided to engineers, designers, and others. Both have extensive collections of Concorde design and use it as a point of departure for their work. They will discuss the cultural impact of the Concorde and, in more general terms, how mining material from personal projects can help designers stay inspired, explore their own interests, and focus plans for future projects.

Christopher Simmons
Principal/Creative Director, MINE™
[ Show bio ]

Setting The Table

Christopher Simmons is a designer, writer, educator, design advocate and principal of the noted San Francisco design office, MINE™. He is the author of four books, including the recently released Just Design, which focuses on designing for social good. Christopher’s work has been exhibited at museums ranging from the Hiroshima Museum of Contemporary Art (Japan), to the Smithsonian Institution. He is an adjunct professor of design at the California College of the Arts (CCA) and a past president of AIGA San Francisco. On completion of his tenure in that role, then Mayor Gavin Newsom issued an official proclamation declaring San Francisco to be a city “where design makes a difference.”

Setting The Table

A conversation with Christopher Simmons and Evan Kleiman on the creating and crafting the restaurant experience. Multiple touchpoints define a patron’s experience — from flatware to menus, interiors to cuisine. Christopher and Evan will discuss how creativity impacts the experience on all levels.

Jennifer Sterling
Jennifer Sterling Design
[ Show bio ]

San. New

Jennifer Sterling is a Designer, Artist, Typographer and Book Designer based in New York. Her work has been exhibited and resides in the permanent collections of the San Francisco Museum of Modern Art, Bibliothèque Nationale de France, Museum für Kunst und Gewerbe Hamburg, The Cooper-Hewitt National Design Museum and the Library of Congress. In 2000 she was inducted into Alliance Graphique Internationale and Who’s Who in America. Graphis included her in their “Top Ten Designers in the World” list and Graphic Design: USA named her as one of “Twelve Designers to change Design into the Millennium.” Additionally she has served on the San Francisco Museum of Modern Art’s Design and Accessions Board.

San. New

Design inspiration from San Francisco to New York.

Petrula Vrontikis
Creative Director, Vrontikis Design Office
[ Show bio ]

Swiss Army Knives, Do-Gooders, Peddlers, Storytellers, and Nomads

Petrula Vrontikis is a leading voice in graphic design. She lectures at conferences, universities, and to professional organizations worldwide about her work with Vrontikis Design Office (35k.com), about graphic design education, and on the subject of inspiration.

She has taught the senior graphic design studies course at Art Center College of Design in Pasadena since 1989.

In 2007, Petrula received an AIGA Fellows Award honoring her as an essential voice raising the understanding of design within the industry and among the business and cultural communities of Los Angeles.

Swiss Army Knives, Do-Gooders, Peddlers, Storytellers, and Nomads

Graphic design has become profoundly ambidextrous in nature and silos of professional practice are merging. In order to be relevant, graphic designers must be prepared to conceptualize and create in multiple dimensions. This way of practicing is called “Transmedia Design”, which means working seamlessly in print communications, web design, packaging, video, motion graphics, interactive, environments, and retail spaces. The challenge is how to learn this new integration of competencies, and how designers are required to participate in much larger conversations about business and social change.

Cinthia Wen
Principal, NOON
[ Show bio ]

MOVE.

Cinthia began her career in design after graduating from California College of the Arts in 1993. In 2001, she founded NOON, a design agency that focuses on visual communication through narratives, experiences and graphics.

Cinthia was named one of the “People to Watch” in 2004 and selected as one of the most influential designers to exhibit in the San Francisco Museum of Art + Crafts in 2008. Her work has been included in various curated shows including the San Francisco Museum of Modern Art. Cinthia was appointed the Chair of Graphic Design at the renowned California College of the Arts after a rigorous international search. In 2013, after building the program’s community as well as redesigning, expanding and implementing the design curriculum, she returns to her practice full-time with a renewed vision and devotion for NOON.

Cinthia’s work is consistently recognized and awarded including The Addy Awards, The West Coast Art Director’s Club, The Type Director’s Club, Graphis, Communication Arts, Print, How Magazine, Step and other notable design titles.

Cinthia has the capabilities and facility to work with a broad range of industries and projects scopes—from arts and education to fashion and technology; and from a thoughtful invitation, event campaign to a comprehensive branding assignment. Projects under her leadership include branding, strategy and visual design for clients such as Yerba Buena Center for the Arts, San Francisco Museum of Modern Art, San Francisco Ballet, The San Francisco International Film Festival, Nicole Miller, Seibu/Japan, Williams-Sonoma, Inc., Nokia, and Oracle, to name just a few.

She is a true believer that design matters and is passionately involved with the profession’s efforts to continually evolve. She is currently working on a personal piece to documents and express time and how it is spent . Additionally, she is working with her team to create GOODS, a sub-brand of NOON that creates and makes earth-friendly products.

Cinthia is fluent in English, Mandarin Chinese and un peu de Français. She is learning how to play the drums.

MOVE.

Resisting statis while staying in motion without fear. Whether it is for personal satisfaction, for professional ambition, or for creativity; the question arises, “Does a body in motion in fact continue to keep moving, and a body at rest become a heap of complacent inertial?” How do we let go and how do we stay inspired? We may not be able to change the rules but we can change the game.

 

The Conference Site

The conference headquarters will be at the SmogShoppe in Culver City/Los Angeles (we’ll also be using some of the surrounding galleries in this art-centric, incredibly interesting part of town).

The Conference Hotel

We have a block of rooms at the Culver Hotel (we’ll have transport between the hotel and venue). We also have a list of other possible hotels. Info will be sent upon registration.