RE:DESIGN/UXD 2013 Silicon Valley

James Bond is an Experience Designer.

This is an archive page of our 2013 event which took place in Menlo Park, CA.. Our theme was "James Bond is an Experience Designer: What UXD Can Learn from How Others Think" — As we hurtle into the future and the concept of "experiences" changes dramatically by the day, what it means to be an “experience designer” is changing, too. At RE:DESIGN/UXD we’ll dive in and see what we can learn about crafting the future of experience by thinking like a rule-breaker, a great story, a rock star and beyond.

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Marisa Gallagher
2013 RE:DESIGN/UXD Symposiarch
Vice President and Executive Creative Director, CNN Digital

[ Show bio ]

Marisa Gallagher is VP, Design, for CNN Digital. With the company since September 2010, Gallagher is based in CNN’s world headquarters in Atlanta and reports directly to KC Estenson, senior vice president and general manager of CNN Digital.

Gallagher runs the experience design practice for CNN across its web, mobile, tablet and other emerging digital platforms. In this role, she leads a team of user experience, video and motion graphics, rich media, and visual designers – to create innovative products and insightful multimedia journalism that makes news and CNN come alive for people around the world


Prior to joining CNN, Marisa led the user experience practice for the California offices of Razorfish, working on key strategic projects for ESPN, Disney, Microsoft, Singapore Airlines, Visa, Cisco, and others during her 10 years at the agency. Before that, she worked in product development at CNET Networks and editorially driven search for LookSmart, a human-powered, human-curated search engine.

Gallagher received her bachelor's degree in Anthropology and Film & Media Studies from the University of Notre Dame and an MBA from the University of California, Berkeley Haas School of Business.


Jesse McMillin
Creative Director, Virgin America
[ Show bio ]

Keynote Speaker

Jesse McMillin, Virgin America’s Creative Director, is responsible for everything from advertising to in-flight experience, events, signage, partnerships, and beyond. As steward of the California-based airline’s brand aesthetic, it is his job to keep Virgin America on the cutting edge as a design-focused brand. Evidence of his inspiration can be found everywhere from the gate areas at Virgin America’s San Francisco International Airport (SFO) T2 home base, to the beverage cups and headsets provided to guests in flight.

Before coming aboard at Virgin America in 2007, McMillin was a Senior Designer at Nike’s European Headquarters in Amsterdam where he worked on sportswear and branding for the EMEA region. Prior to that, he was an art director for Kirshenbaum Bond & Partners West in San Francisco, where his clients included Barnes & Noble, The San Francisco Giants, Cisco, BBC America and Netscape. His CV also includes a stint as a graphic designer for Levi Strauss & Co. and a variety of work in the skateboard industry as a designer and illustrator.

McMillin attended the San Francisco Art Institute and the Academy of Art in San Francisco. He is married with two children and lives in San Francisco.

Keynote Discussion with Virgin America's Jesse McMillin

David Austin
Sr. Director – Media Camp, Turner
[ Show bio ]

What We Can Learn from Accelerators

David Austin drives the new media technology accelerator (Media Camp) at Turner as well as focusing on emerging technologies affecting the consumer experience for David Austin has over 28 years of extensive product and corporate development experience in bringing a multitude of amazing products to consumer markets as well as identifying, acquiring and integrating a wealth of intellectual property, products and teams.

Prior to joining Turner he was a Senior Director at Apple Inc for two stints totaling over 17 years. During his time there, David delivered a broad swath of consumer products working extensively with Senior Executive Management (including working directly with the late Steve Jobs on the original Keynote and iWork products, among others). In between stints at Apple he co-founded a startup and worked for a boutique venture capital firm. Since leaving Apple in 2009 he has had the privilege of being an investor, advisor, and board member to many angel and venture-backed startups.

David has a BS in Math and Computer Science and holds three patents.

What We Can Learn from Accelerators

Accelerators have changed how early startups grow and learn at the beginning of their life cycles. Come hear some of the learnings, both good and bad, that come out of growing a company with a group of other like minded entrepreneurs.

Ben Clemens
[ Show bio ]

What We Can Learn from Telling a Great Story

Ben Clemens started out as an art student, painter, and print designer, supporting himself doing four-color separation at a typesetting house. Over the past 16 years he's worked on web-based community and generative design projects with the New York Times, Razorfish, Yahoo, and Current TV, and Blurb. At Storify, Ben is the sole designer, which involves visual and experience design for the Storify platform. He loves making pictures of all kinds, and turning them into stories--most recently working for his demanding seven year-old daughter. He blogs at Don't look at his twitter feed @benvoluto, it's pretty reckless.

What We Can Learn from Telling a Great Story

Everything about user experience is making things into a good story, from figuring out the product offering to pitching ideas to making visual decisions. UX people tend to think in abstract structures (frameworks, objects, methods), but your success or failure in getting something good done depends more on putting the ideas into a narrative that grabs people and engages their needs and desires. We'll look at what that might mean for some famous products as case-studies, and some tools to help you tell your stories.


Jeff DeVries
Experience Designer, Motorola Mobility
[ Show bio ]

What We Can Learn from the Connected Objects Around Us

Jeff is an experience design lead at Motorola, working with industrial design, hardware and software engineering to define the next generation of mobile computing. Jeff has been focused exclusively on UI design for mobile over the last 8 years, including stints at design agencies like Razorfish and Punchcut.

What We Can Learn from the Connected Objects Around Us

It's time to start thinking of user experiences as ecosystems: where a variety of connected devices and GUIs work together, greater than the sum of their individual parts. As the vision of ubiquitous computing becomes real, we as experience designers must anticipate how to provide meaningful and intuitive interactions with the connected objects around us.

Andy Gilliland
Director of Visual Design, Punchcut
[ Show bio ]

What We Can Learn from Graphic Design

Andy Gilliland is an user experience designer with a passion for visual language and motion design. As a visual designer working on device UI and distributed experiences across device types, he strives to create unique and branded visual systems that are flexible and appropriate regardless of device or resolution. His growth as a designer was fueled from different disciplines, including having a father being an architect and a mother being a graphic designer and painter. His exposure to these different disciplines has given him a passion for visual design expression as well as structural integrity, attention to detail, and technical understanding.

What We Can Learn from Graphic Design

As the industry of user experience rapidly changes each discipline needs to adapt and evolve with it. User experience design has moved from static to interactive, and now is being distributed across user touch points, devices, and platforms. Visual and interaction design disciplines are working more closely and collaboratively in order to solve design problems. Branding and visual language are no longer the logo in the top left corner. Join me for a re-introduction of the theories and practice behind the graphic design discipline and discussion about the the future of collaboration in teams of user experience designers.

Michelle Haag
Director of Design, eBay Inc.
[ Show bio ]

What We Can Learn from a Salesperson

Michelle Haag is an accomplished leader in the field of product strategy and UX with over 15 years experience in designing and delivering highly engaging user experiences across all platforms. She is currently the Director of Design for the Seller experience within eBay Marketplaces. Before eBay, Michelle was Vice President of Global Products and User Experience Design for Global English, where she was responsible for product and program management, user experience design, and digital content development. Michelle also spent four years at Yahoo serving in several strategic senior leadership roles, most recently as Senior Director of User Experience Design for Yahoo’s Global Mobile and Connected TV products. She has also held similar roles at IBM, LEVEL Studios and several starts-ups. Michelle is a full-on Tech news junkie and when not staring at one screen or another she enjoys spending time with herfamily playing in Tahoe.

What We Can Learn from a Salesperson

Believe it or not, if you're a designer you're a salesperson. Whether you’re at a design agency, a start-up, or a big company, you sell solutions to problems. As designers increasingly take on the role of innovators and entrepreneurs, how you sell is equally as important as what you sell. We’ll explore the components of a successful pitch, how to use improv to deepen your persuasive power, and how to know your audience so that your story (what you're "selling") becomes personal and purposeful.

Josh Klenert
Head of UX & Design, The Huffington Post
[ Show bio ]

What We Can Learn from Change

Josh Klenert is a creative leader with more than 16 years of successful design and branding experience. He is currently Head of UX & Design for the Huffington Post leading design across all platforms having recently launched iPad apps for HuffPost Live and Huffington magazine.

With a BFA in graphic design, he began by art directing projects for clients like the Sundance Film Festival, Smithsonian, and MTV at Don Morris Design.

While Creative Director of Billboard, he led the design of all editorial, digital, video, marketing, events, and licensing for the brand. He won the SPD Award for the redesign of two sister publications, The Hollywood Reporter and R&R.

As Creative Director/Vice President for Clear Channel Radio Digital he directed Design and User Experience for iHeartRadio's web, smart phone, and tablet apps. In addition, he produced and directed live shows and music videos for artists like Mariah Carey, Alicia Keys, Bon Jovi, and Lady Gaga.

What We Can Learn from Change

Whether you are transitioning from print to digital, or desktop to mobile: change is the only constant. A look at approaching digital media experiences for news, magazines, and video; how we can bridge traditional storytelling techniques in new non-traditial formats.


Mel Lim
Design Industry Leader, Principal, MLD
[ Show bio ]

What We Can Learn from a Rule-Breaker

Mel Lim cares to design a better world. She knows that begins with the individual and a commitment to holding fast to one’s dreams, wherever they may lead. This award-winning, Malaysian-born design leader received her foundation design diploma from the London Institute’s Central Saint Martins College of Arts and Design and then moved across the world to attend the Art Center College of Design in Pasadena, California where she graduated with highest distinction, earning a Bachelor’s of Science in Environmental Design. Mel helps lead the industry in exploring how to use design methodologies in business innovation. Intent on actively shaping a better world, she is committed to understanding the processes of creating and producing products and ideas, and the ways in which those efforts impact businesses and customers, both socially and environmentally.

Mel has more than 15 years of international and domestic experience in project management, commercial spatial design, and brand and product development. She has worked with top architectural and design firms in the United States, and since establishing her own firm in 2003 has been consulting and designing for top Fortune 100 companies and others, including Comcast, UGG/Deckers, and Axure. Mel’s work, which can be seen in London, Tokyo, Copenhagen, and all the way to the UAE, has won numerous awards including the Creativity Annual, PRINT, W3, IMA, American Institute of Architects (AIA) LA, The Webby, and has been featured in more than 500 magazines and blogs worldwide including New York Times, the 
Wall Street Journal,
 C Magazine, Lucky Magazine, Riviera,
 and DMI-Design Management Review.

Mel is an active member of America's Design Management Institute and contributes articles on design thinking, client management, and design and business innovation. She gives lectures and workshops worldwide, covering topics from design, entrepreneurship, and innovation strategy, to culture and sustainability. In 2012 she hosted the first DMI Night Out in San Diego, attended by more than 130 designers, principles, and business owners. Invited by the China Productivity Center, she traveled to Taiwan and held a two-day workshop on UX Design & Design Management in Taipei and a day-long conference in Taichung where she spoke about Designing Life and Brands through Aspirational Thinking.

What We Can Learn from a Rule-Breaker

Great design offers new ways of perceiving and interpreting the world around us. And great design ideas that change the world can be the product of risk taking, of breaking the rules and choosing to not “play it safe.” Rule Breakers are change agents who shape a more liberating reality. Brand evolution can be the product of turning the status quo upside down, doing the unexpected and unconventional, and forging methodologies that defy and redefine limits. The strategic benefits of rule breaking are realized across the design industry, the internal and external business environment, society, and the overall user experience. Join us as we learn how implementing rule-breaking processes can facilitate managing cultural expectations in a global setting, help manage failures and aspirations, guide entrepreneurship and frugal innovation, and enhance business and client relationships.

Peter Merholz
VP, Global Design, Groupon
[ Show bio ]

What We Can Learn from a Filmmaker

Peter Merholz was one of the founding partners at Adaptive Path and ran their operation for many years. Last year, Peter joined Groupon as their first VP of Global Design, spearheading efforts for Groupon to deliver world-class user experiences.

Peter is a hugely influential voice within the user experience community, speaking at dozens of conferences and starting several of his own. He’s also one of the few designers that has successfully broadened the conversation to the wider business community through his book, Subject to Change, and through his articles in publications like The Harvard Business Review and Businessweek.

What We Can Learn from a Filmmaker

The job title "UX Designer" has become some warped that it no longer means anything. In this session, we'll consider the role of a film director as a potential analog. A film director doesn't (necessarily) do anything -- all of the execution is carried out by specific craftspeople. The job of the director is to orchestrate these activities in order to deliver a singular vision. A director likely came up through a specific craft (writing, acting, editing, cinematography), but through experience and vision, has come to lead across all of these functions. Our community needs a similar role, coordinating the the specific crafts of interaction design, information architecture, and visual design, and leading that team toward great outcomes.

Tim Richards
EVP, Strategy, BLITZ
[ Show bio ]

What We Can Learn from Rock Stars

Tim is a creative strategist in love with interactive storytelling that makes us better humans. He has worked with some of the world's most talented digital strategists and creatives in the world while at Razorfish, Sapient, and even his own consultancy. Today, Tim leads Strategy and User Experience at BLITZ, an integrated digital agency. That's from 9 to 5, of course. From 9PM to 5AM, he's a very active musician and producer - and loves living near the beach with his amazing wife and 3 incredible boys.

What We Can Learn from Rock Stars

The UX Discipline is leaving the library. In today's world, experience is our greatest form of communication. As we embark on this adventure of digital and real-world experience design, we will need to know more than metadata. Rock stars move us in droves on a primal level. Let's talk about just what rock stars have been building into their songs, antics, stage shows, and personas that can make us better designers.

Eric Rodenbeck
CEO, Creative Director, Stamen Design
[ Show bio ]

What We Can Learn from Maps

Eric Rodenbeck founded Stamen design in 2001 and has since then he has been working to extend the boundaries of online media and live information visualization.

Eric led the interactive storytelling and data-driven narrative effort at Quokka Sports, illustrated and designed at Wired Magazine and Wired Books, and was a co-founder of the design collective Umwow. He is a sought-after speaker and has spoken at Yale University, Columbia University, multiple O'Reilly technology conferences, Esther Dyson's PC Forum, OFF in Barcelona, Lift in Jeju, South Korea, and South by Southwest, among others. He was a judge in the Smithsonian's National Design Awards in 2012.

Eric was born in New York City, where he studied architecture at Cooper Union, put himself through school by drawing plans for office spaces at the World Trade Center, managing numerous New York farmers' markets, drafting architectural ornaments in the stoneyard of the Cathedral of St. John the Divine, and working summers for Kenneth Snelson. He received a B.A. in the History and Philosophy of Technology from The New School for Social Research in 1994. He has been named one of Esquire Magazine's "Best and Brightest" new designers and thinkers, and one of ID Magazine's top 40 designers to watch. His work is in the permanent collection of the Museum of Modern Art in New York City, and he sits on the Board of Directors of the Kenneth Rainin Foundation and the Grey Area Foundation for the Arts.

What We Can Learn from Maps

In a time where hand-held computers that know where we are at all times, mapping feels both ubiquitous and diminished. We use them all the time, but we mostly use them for driving directions and finding coffee shops. This session will examine how we can use and design maps and data visualizations for exploring and dawdling, not just navigating.


Daniel Ryan
Former Director of Front-end Development at Obama for America
[ Show bio ]

What We Can Learn from Voters

Daniel Ryan was the Director of Frontend Development for President Obama’s 2012 election campaign. Managing a team of two dozen, he oversaw the development of the online tools and technology that helped raised $690m online, recruited hundreds of thousands volunteers, and registered over 1 million voters. Under Daniel’s leadership the campaign employed a multi-screen strategy producing the first responsive website in presidential campaign history. Now working as a freelance developer, consultant, and speaker Daniel is using the lessons learned from the campaign to help nonprofits and progressive organizations.

What We Can Learn from Voters

We're all potential voters, and winning our vote is the ultimate prize in the world of politics. So why do we feel so abused at the end of a campaign? Adam and Dan will take you inside the Obama campaign's digital strategy and its slavish devotion to testing. Hear what worked best, what surprised us, and what we think is (and is not) relevant to more traditional brands.

Adam Stalker
Digital Director, Enroll America
[ Show bio ]

What We Can Learn from Voters

Adam Stalker has served in a variety of digital roles across the private and non-profit sectors. He recently joined the non-profit, Enroll America, where he'll lead the digital team's efforts to educate the public on the new health care law - yes, we can call it Obamacare. Adam previously served as Director of Digital Programs for the Obama 2012 campaign where he led policy, persuasion, and contrast projects, as well as integration of Facebook and Twitter products.

Adam was VP of Marketing at Yardbarker, the largest network of sport and athlete blogs, before being acquired by Fox Sports. But Adam really cut his teeth in the digital world at Razorfish where he helped development the agency's paid search practice, managed the client services team in San Francisco, and led the agency's relationships with Apple, Shutterfly,, and Washington Mutual, among others.

Adam has a Master's of Public Policy from Georgetown and a BA in Marketing from the University of Washington.

What We Can Learn from Voters

We're all potential voters, and winning our vote is the ultimate prize in the world of politics. So why do we feel so abused at the end of a campaign? Adam and Dan will take you inside the Obama campaign's digital strategy and its slavish devotion to testing. Hear what worked best, what surprised us, and what we think is (and is not) relevant to more traditional brands.

Danny Stillion
Design Director and Associate Partner, IDEO
[ Show bio ]

What We Can Learn from James Bond

Danny Stillion, a Design Director and Associate Partner at IDEO, was drawn to the field of interaction design through his early interests in communication design, time-based media, and how people interact with products and services.

Today, he mentors and learns from his colleagues in the context of projects that span various industries including consumer and medical products and services as well as telecommunication offerings. Over the years, Danny has also worked extensively with a number of leading automotive manufacturers. His passionate work in this particular domain has helped a variety of clients bring innovative, human-centered vehicle interface solutions to market.

Danny remains passionate about education as well. He actively serves on several university boards and has taught and coached students from the Royal College of Art (UK), Stanford University, North Carolina State University’s College of Design and the California College of Arts.

His award-winning work and perspective have been featured in the Museum of Modern Art in New York, BusinessWeek,The Atlantic, the Webby Awards, the IDEA Awards, and has resulted in various patent awards.

Learnings from James Bond, Experience Designer. Thoughts from the Field:

As agents of change, today's user experience designers take on the toughest of missions in markets throughout the world. Success comes from applying worldly perspectives gained through careful observation and empathy coupled with the ability to design for and leverage cutting-edge technologies in innovative ways. From persuader to collaborator to steward, and a few roles in between, we'll explore what can be learned from the bonds we share as experience designers with world-famous agent 007.

Steve Tatham
Senior Manager Creative & Connected Experiences, Walt Disney Imagineering
[ Show bio ]

What We Can Learn from Bad Remodels

As a theme park designer, Steve Tatham has worked on concepts for countless Disney experiences in California, Florida and Paris. He is currently the Senior Manager Creative & Connected Experiences for Walt Disney Imagineering R&D. In that role he oversaw creative implementation of the Great Piggy Adventure online game and of Habit Heroes, the first app released by Imagineering. He has a BA from UC Berkeley in film design and a Masters in Architecture from UCLA. In his spare time, he has performed as a stand-up comedian in clubs, on TV and as host of an LA radio show. He has written two published books and illustrated another. He also created 562 episodes of “The Ointment,” a daily comedy video blog that generated more than two million views and caused him to be selected as one of the “People of Los Angeles” by the LA Weekly in 2008. He’s currently working on a Broadway musical, though for the life of him, can’t figure out why. He lives in the Los Angeles area with his wife and two children.

What We Can Learn from Bad Remodels

We learn more from our mistakes than from our successes. So let's take a look at some really bad designs and find the lessons. Bad design is bad design. Be it a hacky website, Mangyongdae Fun Fair, the tragically horrible North Korean theme park or a McMansion on a postage-stamp-sized lot, we can look at the choices designers make that lead them in the wrong direction and attempt to avoid their pitfalls.


Emily Wengert
VP of User Experience, Huge
[ Show bio ]

What We Can Learn from a Coffee Shop, a Grocer, and a Dictionary

Emily Wengert is VP of User Experience at Huge in Brooklyn, NY. She leads design and strategic thinking for large multitrack engagements as well as helping to lead the 50-person UX department. She has successfully collaborated with some of Huge's largest clients including Target, Under Armour, SiriusXM, Thomson Reuters, and Nutrisystem. Her work has received an OMMA award and been honored at the Webbys. She teaches a class on responsive design for General Assembly in New York and has spoken at the IA Summit, IxDA NY and at an Infopresse UX conference in Montreal.

Context Design: What We Can Learn from a Coffee Shop, a Grocer, and a Dictionary

As human beings, we're constantly putting the world around us into context - whether it's forgiving someone who was late because the train got delayed or knowing where to find the cream and sugar in a coffee shop, a grocer or a dictionary. Unfortunately, digital lags in this area -- we spend more time discussing the dimensions of the device we're designing for than the user and the context they (and their device) are in. Learn how to apply geographic, social and emotional context from offline examples into your digital strategy and design.

Carrie Whitehead
Product and UX Manager, Zappos
[ Show bio ]

What We Can Learn from Disruptors

Carrie Whitehead is the Product and UX Manager at Zappos Labs in San Francisco, where she spearheads new and innovative adventures in online shopping.

Prior to joining Zappos full-time, Carrie founded 120 Movements, a digital agency focused on delivering exceptional customer experiences. During this time she worked with clients such as Logitech, Wells Fargo, Intuit, Yahoo!, and AOL.

With roots in marketing and advertising, Carrie’s early career included working at Razorfish, and Goodby, Silverstein & Partners.

In her free time, you can find Carrie volunteering her time (she recently served as a Board Member at, traveling, or getting tangled up in yoga poses.

What We Can Learn from Disruptors

In today’s world, it’s more important than ever to understand & cater to changing consumer needs, desires and expectations. Organizations of all sizes are looking for ways to build better products, establish stronger customer relationships and deliver to market faster. The message is simple: disrupt or die. Join me as we talk about the important of disruption in today’s business and how designers can lead the way in in this thinking. We’ll look at the evolving role of the designer and discuss how to create disruptive ideas that deliver value to business and customers.

Christina Wodtke
Publisher, Boxes and Arrows
[ Show bio ]

What We Can Learn from Gaming

Christina Wodtke is an itinerant instigator and maker of things to happen. She is currently on sabbatical, advising start-ups and gardening. Most recently she led new product development and reinvention as a general manager of at Zynga, was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat.

As well, she likes founding things: She founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; and co-founded the Information Architecture Institute. She may found again.

Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide. She writes still at Eleganthack.

What We Can Learn from Gaming

The Mechanics of Magic: 7 Game Design Insights: The web world is agog over game design as the next silver bullet, slapping badges and progress bars over every annoying thing they wish users to do. As users tire of everything looking like a game, "gamification" has come under fire. But why throw the baby out with the bathwater?

Game design is to web design what rocket science is to car mechanics, and just like Tang and Velcro, there is plenty in game design we can use in our every day work. Come and hear how designing for emotion, mastery and meaningful choices can make your site a pleasure for your users.

The Conference Site

The conference will take place in the heart of Silicon Valley, at Menlo Park's Quadrus Conference Center.

The Conference Hotel

Stanford Park Hotel.

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