RE:DESIGN/UXD 2015 San Francisco CA

RE:DESIGN/UXD 2015 will take place May 18 + 19 in San Francisco. Like our other RE:DESIGN events, there are no panels – instead we focus on small-scale discussions led by UX/UI leaders that involve everyone in the room. Our thought leader and Symposiarch for this year’s event is Erin Malone, Partner, Tangible UX LLC.

The theme for this year is Renaissance: Modern day UX designers need to be well versed across various disciplines and interests to bring the best results to their design projects. Experiences are no longer limited to the screen and are global in nature. What do we need to understand and experience ourselves in order to make better experiences? What do we do to stay fresh, to stay inspired, to feed our souls which in turn feeds our design work? How do the things we do outside the job roll back into our approach on the job? Let’s explore these questions (and more) together.

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Registration includes two days of sessions, lunch both days, and our evening event. Last year we sold out, so register early.

Eventbrite - RE:DESIGN/UXD 2015
    Registration Rates:
  • Now to April 30: $575
  • May 1 to 15: $625


Learn more


Here’s the current schedule – we’re plugging in specific sesssions as speakers confirm their times. Here’s a snapshop: on Monday, May 18th we’ll open registration at 8:30 AM, and sessions will run 9:00 am to 5:00 pm with lunch onsite. In the evening we’ll have an activity/reception. On Tuesday, May 19, sessions will run 9:00 am to 3:30pm with cocktails after.

Learn about the sold out 2014 event in Brooklyn

Learn about the 2013 event in Menlo Park

Learn about the 2012 event in San Francisco

Erin Malone
2015 Symposiarch Re:Design/UXD
Partner, Tangible UX, LLC

[ Show bio ]

Erin has over 20 years of experience leading experience design teams and designing websites, mobile applications, social experiences and system-wide components and best practices. In 2008, she founded Tangible UX with partners Bruce Charonnat and James Young. At Tangbile UX, she has led user experience projects for Intuit, Netflix, Seagate, The Hunt, Workr, MacMillan New Ventures,, TreeRing, Togetherville, Grokker, SocialText, Wisegate, JackBe, Yahoo! and a bunch of other small and large companies.

Prior to Tangible, she spent over 4 years at Yahoo! building and managing the Platform User Experience Design team. Her team was responsible for creating the Yahoo! Design Pattern Library and for providing design expertise for many cross-company initiatives including brand guidance, developing the social platform and the personalization platform. Additionally, she led the redesign of the Yahoo! Developer Network and oversaw the redesign of Yahoo!’s registration system.

Before Yahoo!, she was a Design Director at AOL with teams working across community and personalized products. Prior to AOL she was the Creative Director at AltaVista and launched the AltaVista Live portal and their community offerings. She built first generation entertainment guides and community tools at Zip2 for national newspaper partners including the NY Times, San Jose Mercury News. She began her Silicon Valley life working at Adobe on their first website.

She was a founding member of the IA Institute, former chief editor of Boxes and Arrows for 5 years and is the co-author, with Christian Crumlish, of the book Designing Social Interfaces, published by O’Reilly Media.

When she isn’t working, she is out in the field photographing landscapes and other interesting things or working in her garage on her Vandercook proofing press making letterpress and linoleum blockprint art.

Gretchen Anderson
VP of Product, GreatSchools
[ Show bio ]

Drawing Design: Where the Practice of Figure Drawing meets Design

Gretchen Anderson spent the first part of her career in design consulting for firms like frog design, Cooper, and Punchcut. Now, as the VP of Product for GreatSchools, she oversees design, product management and engineering and loves the challenge of helping design permeate an organization, not just products.

She is active in the design community, and has been a speaker at conferences such as IDSA and Interaction. She’s been a guest lecturer at Stanford on UX design and it’s intersection with industrial design. Her past clients include Virgin Records, Samsung, and Johnson & Johnson. Most recently at GreatSchools, she works with local communities like Detroit and Indianapolis that are looking to improve education for their families. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.

Drawing Design: Where the Practice of Figure Drawing meets Design

When I stumbled onto figure drawing by accident 10 years ago, I found a missing piece of my creativity. Drawing is a practice that can change the way you see and help reboot your creative core. Specifically we’ll look at ideas around warming up your creative engine, the virtues of being sloppy, and taking perspective that can shift any design practice.

Irene Au
Operating Partner, Khosla Ventures and Yoga Teacher, Avalon Yoga Center
[ Show bio ]

Mindfulness Practices for Designers

Irene Au is an operating partner at Khosla Ventures, where she works with portfolio companies to make their design great. Irene previously ran Product Design at Udacity after leading User Experience at Google for six years, where her team was responsible for design and research for all of Google’s products worldwide. Before that, Irene established and led the User Experience and Design team at Yahoo! for eight years, and began her career as an interaction designer at Netscape Communications.

Irene also teaches yoga and meditation at Avalon Art and Yoga Center, one of Palo Alto’s oldest and most established yoga studios. She co-chairs the Board of Trustees at Bowman International School, a K-8 private Montessori school in Palo Alto.

Irene holds a bachelor’s of science in electrical and computer engineering from the University of South Carolina Honors College where she graduated summa cum laude and a master’s of science degree in industrial engineer and human-computer interaction from the University of Illinois, Urbana-Champaign.

Mindfulness Practices for Designers

In this session, we will experience various forms of mindfulness practices, including meditation, journaling, and yoga. Learn how mindfulness practices directly benefit designers by cultivating better focus, greater empathy, and living in the present moment.

David Bloxsom
Member-Manager, Villains IA & UX Design, LLC and Sister Edith Myflesh, the SF House of the Sisters of Perpetual Indulgence
[ Show bio ]

David has spent almost two decades working in information architecture, visual design, front-end development, and product management. One of his earliest projects was the creation of an end-to-end production process that focused on user-centred design and integrated the then-nascent field of information architecture. He spent 12 years with an award-winning video streaming company where he focused on content strategy and developed specialized taxonomies and controlled vocabularies. This work would become the basis for a presentation he gave at the 2014 IA Summit, “Designing for Villains.” He’s currently enjoying the wild world of freelancing and specializes in creating successful experiences in both digital and physical environments. He’s also one of the founders and Boxes and Arrows and serves as the site’s general manager.


Dr. Michelle Millis Chappel
President, Creativity Rock Star Consulting LLC
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Michelle has a PhD in psychology from Princeton. After being voted “Most Inspirational Professor” at UCSC, she ditched academics to follow her childhood dream to be a rock star. Since then her songs have topped overseas and U.S. college radio charts, and appeared on ABC, HBO, Encore and Showtime. She currently leads innovation workshops and brainstorming sessions to help companies generate ideas for breakthrough products and UX research programs. She is the author of “The Elephant in the Cubicle: 10 Keys to Unleash Creativity and Succeed in Work and Life,” due out in 2015.

Dana Chisnell
Generalist Problem Solver, United States Digital Service
[ Show bio ]

Dana Chisnell is an elections geek and a UX research nerd (her words) who has trained thousands of people, including government workers, to test their designs. But what she really loves is giving design literacy to the world. She’s the lead on a project to develop a series of Field Guides To Ensuring Voter Intent. The Field Guides, originally funded by a Kickstarter project, are designed to be quick, easy, accessible help for American election officials to do the best possible design. She won 2 MacArthur grants to expand the Field Guides Series. She wrote Handbook of Usability Testing, Second Edition with Jeff Rubin. She’s a co-founder of the Center for Civic Design with Whitney Quesenbery, which has loaned her to the United States Digital Service.

Bill DeRouchey
Design Director, GE Software, GE Software and Retroadolescent Drummer
[ Show bio ]

Drumming Up a Fresh Obsession

Bill DeRouchey is the Design Director for Aviation at GE Software. Previously he held director roles at Simple Finance, Ziba Design, and IxDA and has done all kinds of information architecture, interaction design, writing and other similar things.

Drumming Up a Fresh Obsession

Drumming Up a Fresh Obsession

Sometimes you just get that itch to try something brand new. Maybe it’s a mid-life crisis. Maybe it’s a rutbreaker. Maybe it’s a revelation. Let’s talk about times when we said Eff It and started something unrelated to our day jobs, or our health, and did it Just Because. For example, I became a mid-life drummer….

Andrei Michael Herasimchuk
Designer in Residence, Sutter Hill Ventures
[ Show bio ]

The Physicality of Future Interfaces

In 1990, Andrei took leave from Amherst College to become a founding member of Specular International, one of the first 3D Macintosh software companies in the world and makers of Specular Infini-D. At Specular, he developed one of the first consumer image compositing products for the personal computer, Specular Collage, which shipped with layers before that feature was introduced in Adobe Photoshop. Catching the eye of Adobe Systems, Andrei moved to Silicon Valley in 1995 to work on Photoshop. Soon after, he became the lead interface designer on all of Adobe’s professional publishing products, including Illustrator and InDesign. His work on these products formed the design strategy for what would become the Adobe Creative Suite.

After taking a few years off from Adobe in 1999 for a deep dive into the world of web development during the era, Andrei returned to Adobe in 2002 to lead a new research project which would eventually be developed and released as Adobe Photoshop Lightroom. In this capacity he co-led the product vision, planning, and conceptualization while participating in extensive research with some of the world’s best photographers.

In 2004, Andrei moved on from Adobe to co-found Involution Studios. As the Chief Design Officer for Involution, Andrei managed and led the design for all of Involution’s clients, which included Microsoft, Oracle, McAfee, Shutterfly, Raptr, Nomee and PGi. In 2009, he joined Yahoo! as Sr. Director of Product Design for Apps, leading the redesign efforts for Yahoo! Mail and Messenger across browser, desktop and mobile platforms. Then in 2011, Andrei joined Twitter as a Design Lead, and later became the Director of Design.

These days, he’s a Designer in Residence at Sutter Hill Ventures, one of Silicon Valley’s oldest and most respected venture capital firms. He can be found around Silicon Valley looking for designers to mentor, products that need shaping, and is always happy to discuss any and all things design.

The Physicality of Future Interfaces

During the development of Adobe Photoshop, the team always joked that the product needed foot pedals in order to let users take full advantage of all the various features they were using. There’s always a little bit of truth in every joke. In this session, we’ll explore how our body works in concert with our tech, and how we can use more of our bodies for the interfaces of the future. We’ll go beyond the simple tap, pinch, and swipe gestures of today, and explore what possibilities lie ahead in the interfaces of the near future, ones that hopefully don’t include gesturing on glass like an over dramatic Tom Cruise.


Abi Jones
Interaction Designer, Google
[ Show bio ]

Hands-on with the Internet of Things

Abi Jones designs for Google in California. She is the lead designer on Google Books and in her 20% time she designs voice-driven applications. Prior to joining Google she designed commerce, social, and learning systems for Ferrari, Stubhub, Myspace, and the Mine Safety and Health Administration. Before becoming a designer, Abi taught 3rd grade as a member of the Rio Grande Valley Teach for America corps. Her illustrations are featured in ​Understanding Your Users, Second Edition: A Practical Guide to User Research Methods (May 2015).

Hands-on with the Internet of Things

In this fast-paced workshop, small teams practice rapid iteration using a service design toolset, discover pain points and areas for opportunity that the internet of things provides, and wrap up the session by designing and launching a beacon network for the two-day Re:design experience.

Chris Moeller
VP of Product & Design, aboutLife and co-Founder & Creative Director, Flying Mouse Brewery
[ Show bio ]

Framing Rashomon

Chris is currently VP of Product & Design at aboutLife, a start-up focused on helping people make smarter life decisions. Chris is leading the charge to develop products for a maturing audience as they move through the stages of life towards retirement.

Prior to aboutLife, he led design at educational start-up Tynker, creating tools, courses, and experiences to teach coding to kids, spark and enable their creativity and inspire a new generation of builders.

Previously, Chris was Senior Director of Global Design at Yahoo! where he managed design teams around the world and pushed the boundaries on innovation and product design. He has also held creative director and consultant positions at several early stage startups, the Boston Consulting Group, and AOL.

Outside of the technology scene, Chris is co-founder and Creative Director of the Flying Mouse Brewery in Virginia. His unique aesthetic has led to the creation of the swashbuckling Bartleby Hopsworth, the adventure-seeking mouse and steampunk icon of the brewery seen in branding, artwork, tap handles, packaging and merchandise.

Chris is an author, painter and avid storyteller. He has lived and worked in Asia, and his insatiable wanderlust has led him to more than 70 countries. Despite his best efforts, Chris has yet to discover his mutant super power.

Framing Rashomon

Designers are storytellers, yet how do you tell a great, collaborative story when the contributors suffer from the Rashomon Effect and each has a different view of the plot? How do you tell the story and not just your story? This session will explore telling a tale together through the magical medium of comics and literally getting everyone on the same page.

Steve Portigal
Principal, Portigal Consulting
[ Show bio ]

Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design

Steve Portigal helps companies to plan strategically for user research and to unlock their team’s research super powers He is principal of Portigal Consulting, author of Interviewing Users: How To Uncover Compelling Insights and host of the Dollars to Donuts podcast. He makes his home in the San Francisco Bay Area where there’s always a new ramen restaurant to check out

Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design

Improv is not “stand-up comedy.” It is often presented series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out quickly-understood-and-communicated rules of culture that are implicit, not explicit. Design and improv have important similarities: the need to collaborate and brainstorm, the importance of breakthrough thinking, the balance between process, structure, and unfettered creativity. Playing with improv can make us more mindful of the power of listening, and can be harnessed to create a more collaborative work culture, as a way to develop one’s own creativity, or to help warm up teammates and clients in workshops and design sessions. In this interactive presentation we will learn more about improv, listening, creativity, and how they all connect together to support one another. No iguanas will be harmed.

Aviva Rosenstein
User Experience Research Manager, DocuSign
[ Show bio ]

Winning the Goat Rodeo

Aviva has helped startups, design agencies and Fortune 500 companies use customer insights to inform product strategy, reduce risk, and increase customer satisfaction. She’s directed user research efforts for a variety of large scale transactional systems, including enterprise and e-commerce platforms and applications, development tools, media portals, and social networking sites. Aviva loves to help teams build products and tools that empower, inform, entertain and delight users. She also loves making music and teaching people and organizations how to identify and act on customer insights.

Winning the Goat Rodeo”

Description TBD


Nadine Schaeffer
Principal, Cloudforest Design and Owner, Birdsong Orchards
[ Show bio ]

From Geeks to Goats

Nadine Schaeffer is a user experience consultant with over fifteen years experience planning, designing, and building internet, mobile, and desktop applications.

She has aided many companies, large and small, launch successful technology and branding projects. In the past years, her work has focused on building successful user interface designs and flexible information architecture systems that integrate web 2.0 technologies as well as social and community initiatives. Her clients and employers have included Apple, Disney, Citrix, the Discovery Channel, Fiserv, Juniper Networks, the New York Post, Sun, E*Trade, Verizon, Yahoo! and many many more.

From Geeks to Goats

Or how two UX designers moved back to the country, started a farm, and learned to straddle technology and agriculture in hopes of building a better life and world. This session will explore how to use design thinking to better your life, your environment and your community, both local and global.

Bill W. Scott
VP, Payment Products, PayPal
[ Show bio ]

Bill Scott is VP, Payment Products organization that enables merchants to offer PayPal to accept frictionless payments anywhere. In his prior role at PayPal, he led the transformation of the web tech stack to fully utilize open source and enable bringing great new experiences to PayPal customers worldwide (see

Bill is co-author of the O’Reilly book Designing Web Interfaces. In addition, he is a frequent speaker at conferences & workshops discussing the nuances of good design and the challenges of great engineering.

Prior to PayPal, he led & established the UI Eng practice at Netflix. He & his team built the Netflix experience for the web, the first HTML5 TV experiences. Later Bill focused on the eCommerce stack where he & his team built the non-member & account services products across 43 countries on multiple devices (e.g., PS3, Wii, etc.).

Bill led both experience & engineering at Meebo and spent time consulting for startups and large enterprises doing everything from conducting usability studies, to wireframing, to writing lots of JavaScript code to presenting business strategy ideas to CEOs.

At Yahoo!, Bill led Y! Teachers, a web 2.0 community allowing teachers to gather, organize & share web resources and lesson planning. (Think Pinterest for Teachers before Pinterest). In addition, as Y! Ajax Evangelist he spread the gospel of “rich and sane” Ajax design & development. While at Y! he also participated in aspects of the YUI library and as Design Pattern curator launched the public Yahoo! Design Pattern Library.

Before Yahoo! Bill led UX at Sabre and co-wrote one of first Ajax libraries (Rico). For 30 years Bill has focused on roles in both UX design as well as UI engineering: creating products in areas as diverse as video games, widget libraries, war gaming, IDE tools, airline management and Web consumer sites & applications.

His thoughts can be found at Follow him on twitter @billwscott

Aynne Valencia
Founder, Avalen LLC and Adjunct Faculty, San Francisco State University
[ Show bio ]

Aynne Valencia is founder of her own boutique design consultancy focused on product design and strategy for next generation products, partnering with agencies and clients to craft future vision and develop new ideas.

Her background features a blend of creative management, design research, business strategy, visual design, branding, advertising, marketing, and service design.

She has crafted breakthrough, award-winning cross-platform experiences. Most recently Aynne has turned her attention to design education. Her design pedigree includes designing products for Microsoft, digital advertising at AKQA as Digital Product Design Director, Design lead for the Cisco Flip Camera, Service Design Lead at Fjord, and Associate Creative Director of R/GA San Francisco.

She actively contributes to the design community through speaking engagements, panels, organizing community events. She served as Co-Local Leader for the San Francisco Chapter of the Interaction Designers Association (IxDA) between 2008 and 2013.

Aynne has devoted the last two years of her career developing the next generation of designers through curriculum development, teaching and consulting on strategy and service for delivering on design education.

Jason Wehmhoener
Principal, Cloudforest Design and Owner, Birdsong Orchards
[ Show bio ]

From Geeks to Goats

Since 1998 Jason Wehmhoener has helped companies both large and small execute a user-centered design process. He provides seasoned expertise in interaction design, information architecture, user research, visual design, and frontend engineering. Jason’s client list includes many recognizable names such as Cisco, Yahoo!, Google, Citrix, Adobe, and Seagate.

From Geeks to Goats

Or how two UX designers moved back to the country, started a farm, and learned to straddle technology and agriculture in hopes of building a better life and world. This session will explore how to use design thinking to better your life, your environment and your community, both local and global.


Kathy Wiley
Founder, Poco Dolce
[ Show bio ]

Poco Dolce’s founder Kathy Wiley grew up in Anchorage, Alaska developing her love for all things culinary. At an early age, she was able to accompany her father on frequent trips to San Francisco where she learned about the city’s vast culinary environment, and explored the amazing and innovative new restaurants that had just begun to flourish. It was through these trips that she began to realize she loved food and specifically had a palate for savory foods.

Kathy moved to San Francisco for college and, after graduation, moved to London to help open a café in Hampstead. After the café was established, she returned to San Francisco and began planning her own business while working as a chef at Val21. She started baking in 2002, specializing in regional Italian cookies and pastries. The goal was to have just enough sugar to bring out the flavors, not to overwhelm them – hence the name Poco Dolce, which translates from Italian as “little sweet” or “not too sweet.”

Within a year, Kathy had discovered a passion for creating handmade chocolates and confections on the “savory side of sweet.” She took her predilection toward savory foods and applied it to her new love by sprinkling just a pinch of Grey Sea Salt on some Bittersweet Chocolate. Poco Dolce’s Bittersweet Chocolate Tiles were born. She states that “At a certain point, it all becomes clear and you know exactly where you’re meant to be.” Poco Dolce’s products are all handmade in San Francisco and feature only the finest all-natural ingredients – from California

Josh Damon Williams
Designer, Instagram and DJ
[ Show bio ]

Two Shoes in a Dryer

I’m a product designer at Instagram, by way of Facebook, by way of Hot Studio (RIP). I currently working on ads and monetization, which means I spend all day thinking about money. I’m also the proud (petrified, and exhausted) father of two. When not trying to catch up on work or sleep, I sometimes DJ at clubs, poolsides, art museums, outdoor music festivals, large scale block parties, and other debaucherous Dionysian revelries your mother warned you about. You can find my DJ page at and 80+ hours of my DJ mixes are at

Two Shoes in a Dryer

Before digital DJing gave us the “sync” button, seamlessly mixing songs together meant listening to two tracks at the same time and making small adjustments with the pitch control or with your hands. Let’s try it together, shall we?

We’ll start old school by matching beats with vinyl on turntables, and also try out some new school methods including laptop, iPad, and other controllers. Hopefully, if we get it right we can have a little dance party. If we get it wrong it’ll sound like two shoes in a dryer.

Christina Wodtke
[ Show bio ]

Christina Wodtke is currently coaching, consulting, and teaching at California College of the Arts, Stanford and General Assembly. Most recently, she led new product development and reinvention as a GM of at Zynga, was general manager of Social at MySpace, principal product manager at LinkedIn and senior director of design at Yahoo!. Christina also founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; wrote the best selling book “Information Architecture: Blue prints for the Web” and co-founded the Information Architecture Institute.

More speakers to come! Check back for updates.



The Conference Location

The conference will be held in San Francisco at the University Club, atop Nob Hill.

San Francisco
Hotel Options

Info regarding hotel options will be sent upon registration.