RE:DESIGN/UXD 2015 San Francisco CA

RE:DESIGN/UXD 2015 will take place May 18 + 19 in San Francisco. Like our other RE:DESIGN events, there are no panels – instead we focus on small-scale discussions led by UX/UI leaders that involve everyone in the room. Our thought leader and Symposiarch for this year’s event is Erin Malone, Partner, Tangible UX LLC.

The theme for this year is Renaissance: Modern day UX designers need to be well versed across various disciplines and interests to bring the best results to their design projects. Experiences are no longer limited to the screen and are global in nature. What do we need to understand and experience ourselves in order to make better experiences? What do we do to stay fresh, to stay inspired, to feed our souls which in turn feeds our design work? How do the things we do outside the job roll back into our approach on the job? Let’s explore these questions (and more) together.

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Registration includes two days of sessions, lunch both days, and our cocktail hours. Last year we sold out, so register early.

Eventbrite - RE:DESIGN/UXD 2015
    Registration Rates:
  • Now to May 15: $575


Learn more


Here’s the schedule. On Monday, May 18th we’ll open registration at 8:30 AM, and sessions will run 9:00 am to 5:00 pm with lunch onsite. We’ll follow that with cocktails onsite. On Tuesday, May 19, sessions will run 9:00 am to 3:30pm with cocktails after.

Learn about the sold out 2014 event in Brooklyn

Learn about the 2013 event in Menlo Park

Learn about the 2012 event in San Francisco

Erin Malone
2015 Symposiarch Re:Design/UXD
Partner, Tangible UX, LLC

[ Show bio ]

Macquette, bozzetto or prototype

Erin has over 20 years of experience leading experience design teams and designing websites, mobile applications, social experiences and system-wide components and best practices. In 2008, she founded Tangible UX with partners Bruce Charonnat and James Young. At Tangbile UX, she has led user experience projects for Intuit, Netflix, Seagate, The Hunt, Workr, MacMillan New Ventures,, TreeRing, Togetherville, Grokker, SocialText, Wisegate, JackBe, Yahoo! and a bunch of other small and large companies.

Prior to Tangible, she spent over 4 years at Yahoo! building and managing the Platform User Experience Design team. Her team was responsible for creating the Yahoo! Design Pattern Library and for providing design expertise for many cross-company initiatives including brand guidance, developing the social platform and the personalization platform. Additionally, she led the redesign of the Yahoo! Developer Network and oversaw the redesign of Yahoo!’s registration system.

Before Yahoo!, she was a Design Director at AOL with teams working across community and personalized products. Prior to AOL she was the Creative Director at AltaVista and launched the AltaVista Live portal and their community offerings. She built first generation entertainment guides and community tools at Zip2 for national newspaper partners including the NY Times, San Jose Mercury News. She began her Silicon Valley life working at Adobe on their first website.

She was a founding member of the IA Institute, former chief editor of Boxes and Arrows for 5 years and is the co-author, with Christian Crumlish, of the book Designing Social Interfaces, published by O’Reilly Media.

When she isn’t working, she is out in the field photographing landscapes and other interesting things or working in her garage on her Vandercook proofing press making letterpress and linoleum blockprint art.

Macquette, bozzetto or prototype

From making books to paper prototypes. Hands on, tactile prototyping of interactions, mobile applications, kiosks and even books help you flesh out ideas in a different part of your brain than just working on the computer. Learning to feel the solution through kinetic experience enhances creative solutions. We will use this session to create small books with paper and scissors and interesting folds (you can create a book from the story you write in Ms. Wodtke’s session) and then discuss how this applies to making prototypes for digital delivery.

Gretchen Anderson
VP of Product, GreatSchools
[ Show bio ]

Drawing Design: Where the Practice of Figure Drawing meets Design

Gretchen Anderson spent the first part of her career in design consulting for firms like frog design, Cooper, and Punchcut. Now, as the VP of Product for GreatSchools, she oversees design, product management and engineering and loves the challenge of helping design permeate an organization, not just products.

She is active in the design community, and has been a speaker at conferences such as IDSA and Interaction. She’s been a guest lecturer at Stanford on UX design and it’s intersection with industrial design. Her past clients include Virgin Records, Samsung, and Johnson & Johnson. Most recently at GreatSchools, she works with local communities like Detroit and Indianapolis that are looking to improve education for their families. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.

Drawing Design: Where the Practice of Figure Drawing meets Design

When I stumbled onto figure drawing by accident 10 years ago, I found a missing piece of my creativity. Drawing is a practice that can change the way you see and help reboot your creative core. Specifically we’ll look at ideas around warming up your creative engine, the virtues of being sloppy, and taking perspective that can shift any design practice.

David Bloxsom
Member-Manager, Villains IA & UX Design, LLC and Sister Edith Myflesh, the SF House of the Sisters of Perpetual Indulgence
[ Show bio ]

Optimizing for Joy

David has spent almost two decades working in information architecture, visual design, front-end development, and product management. One of his earliest projects was the creation of an end-to-end production process that focused on user-centered design and integrated the then-nascent field of information architecture. He spent 12 years with an award-winning video streaming company where he focused on content strategy and developed specialized taxonomies and controlled vocabularies. This work would become the basis for a presentation he gave at the 2014 IA Summit, “Designing for Villains.” He’s currently enjoying the wild world of freelancing and specializes in creating successful experiences in both digital and physical environments. He’s also one of the founders and Boxes and Arrows and serves as the site’s general manager.

Optimizing for Joy

“Do what you love and the money will follow.” It’s a great aspirational goal but often is easier said than done. Let’s talk about ways that we can move beyond jobs that just pay the bills; ways to stay happy and sane in a job that sucks; and ways that we can support each other, not just in learning skills and gaining experience, but also in finding and creating rewarding work environments.

James Bull
Co-Founder & CCO , Moving Brands®
[ Show bio ]

Is creativity about ‘likes’ or striving for brilliance?

Jim co-founded Moving Brands® in 1998. He was instrumental in developing the innovative Moving Brands® approach to branding, storytelling and experience design which has seen the company become the leading independent, global creative company it is today. As Chief Creative Officer, Jim is responsible for the creative output of the business across its studios in London, Zurich, San Francisco, and New York. He is based in San Francisco, where he has creatively led engagements with Moving Brands clients such as Microsoft, Google, Sony, Apple and DeviantArt. Jim is a regular keynote speaker and interviewee for creative, design and business publications. Find Jim on Twitter:

Is creativity about ‘likes’ or striving for brilliance?

I’ve never followed the latest trend, and I don’t agree with liking something lightly. Just because everyone around you loves ‘Apple’ or ‘Instagram’ or ‘Tesla’ doesn’t mean that it’s any good or even remotely interesting. It just means a lot of people like it – and to me, there is a massive difference between “brilliant” and “popular”. Have we reached a point where design is only great by the sheer number of likes, retweets, or shares? Are we designing for measurability or efficiency rather than being different, pushing boundaries, or reaching for brilliance?

Let’s talk openly and candidly about the role of design / designer in today’s society.


Dr. Michelle Millis Chappel
President, Creativity Rock Star Consulting LLC
[ Show bio ]

Creativity Best Practices for Designers From Psychology, Art and Zen

Michelle has a PhD in psychology from Princeton. After being voted “Most Inspirational Professor” at UCSC, she ditched academics to follow her childhood dream to be a rock star. Since then her songs have topped overseas and U.S. college radio charts, and appeared on ABC, HBO, Encore and Showtime. She currently leads innovation workshops and brainstorming sessions to help companies generate ideas for breakthrough products and UX research programs. She is the author of “The Elephant in the Cubicle: 10 Keys to Unleash Creativity and Succeed in Work and Life,” due out in 2015.

Creativity Best Practices for Designers From Psychology, Art and Zen

This insightful session explores creativity as a skill you can hone by digging deep into different ways to ignite innovation in your design work based on a unique blend of psychology, art, Zen, and histories of breakthrough products. Learn how to access inspired thinking, find fresh solutions to problems, generate original ideas, and create groundbreaking designs by overcoming issues that stifle creativity at work.

Dana Chisnell
Generalist Problem Solver, United States Digital Service
[ Show bio ]

For the people, by the people, of the people

Dana Chisnell is an elections geek and a UX research nerd (her words) who has trained thousands of people, including government workers, to test their designs. But what she really loves is giving design literacy to the world. She’s the lead on a project to develop a series of Field Guides To Ensuring Voter Intent. The Field Guides, originally funded by a Kickstarter project, are designed to be quick, easy, accessible help for American election officials to do the best possible design. She won 2 MacArthur grants to expand the Field Guides Series. She wrote Handbook of Usability Testing, Second Edition with Jeff Rubin. She’s a co-founder of the Center for Civic Design with Whitney Quesenbery, which has loaned her to the United States Digital Service.

For the people, by the people, of the people

Everyone who touches government designs it – including constituents. In this discussion we’ll focus on civic design, and the creation of systems that are influenced by and serve literally everyone in the country.

Bill DeRouchey
Design Director, GE Software, GE Software and Retroadolescent Drummer
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Drumming Up a Fresh Obsession

Bill DeRouchey is the Design Director for Aviation at GE Software. Previously he held director roles at Simple Finance, Ziba Design, and IxDA and has done all kinds of information architecture, interaction design, writing and other similar things.

Drumming Up a Fresh Obsession

Sometimes you just get that itch to try something brand new. Maybe it’s a mid-life crisis. Maybe it’s a rutbreaker. Maybe it’s a revelation. Let’s talk about times when we said Eff It and started something unrelated to our day jobs, or our health, and did it Just Because. For example, I became a mid-life drummer….

Kaaren Hanson
Vice-President, Design & User Experience, Medallia
[ Show bio ]

Creating Design-Driven Companies, a conversation with Erin Malone & Kaaren Hanson

As Medallia’s Vice-President of Design & User Experience, Kaaren is building a world-class design-team to re-imagine the Medallia user experience. She is obsessed with emotion and how companies can exceed customers’ expectations.

Before coming to Medallia, Kaaren was vice-president of Design at Intuit. She drove Intuit’s transformation to become a design-driven company with dramatic improvements in the customer experience and innovation culture. While at Intuit, Kaaren was recognized with 2 CEO leadership awards and her success was noted in various media such as Bloomberg Businessweek, Harvard Business Review, Creative Confidence (Kelly & Kelly), and Scaling Excellence (Sutton & Rao). Prior to Intuit, she led user experience teams at Remedy Software (a BMC company) and BigVine. Kaaren has a BA from Clark University and a PhD from Stanford University.

Creating Design-Driven Companies, a conversation with Erin Malone & Kaaren Hanson


Andrei Michael Herasimchuk
Designer in Residence, Sutter Hill Ventures
[ Show bio ]

The Physicality of Future Interfaces

In 1990, Andrei took leave from Amherst College to become a founding member of Specular International, one of the first 3D Macintosh software companies in the world and makers of Specular Infini-D. At Specular, he developed one of the first consumer image compositing products for the personal computer, Specular Collage, which shipped with layers before that feature was introduced in Adobe Photoshop. Catching the eye of Adobe Systems, Andrei moved to Silicon Valley in 1995 to work on Photoshop. Soon after, he became the lead interface designer on all of Adobe’s professional publishing products, including Illustrator and InDesign. His work on these products formed the design strategy for what would become the Adobe Creative Suite.

After taking a few years off from Adobe in 1999 for a deep dive into the world of web development during the era, Andrei returned to Adobe in 2002 to lead a new research project which would eventually be developed and released as Adobe Photoshop Lightroom. In this capacity he co-led the product vision, planning, and conceptualization while participating in extensive research with some of the world’s best photographers.

In 2004, Andrei moved on from Adobe to co-found Involution Studios. As the Chief Design Officer for Involution, Andrei managed and led the design for all of Involution’s clients, which included Microsoft, Oracle, McAfee, Shutterfly, Raptr, Nomee and PGi. In 2009, he joined Yahoo! as Sr. Director of Product Design for Apps, leading the redesign efforts for Yahoo! Mail and Messenger across browser, desktop and mobile platforms. Then in 2011, Andrei joined Twitter as a Design Lead, and later became the Director of Design.

These days, he’s a Designer in Residence at Sutter Hill Ventures, one of Silicon Valley’s oldest and most respected venture capital firms. He can be found around Silicon Valley looking for designers to mentor, products that need shaping, and is always happy to discuss any and all things design.

The Physicality of Future Interfaces

During the development of Adobe Photoshop, the team always joked that the product needed foot pedals in order to let users take full advantage of all the various features they were using. There’s always a little bit of truth in every joke. In this session, we’ll explore how our body works in concert with our tech, and how we can use more of our bodies for the interfaces of the future. We’ll go beyond the simple tap, pinch, and swipe gestures of today, and explore what possibilities lie ahead in the interfaces of the near future, ones that hopefully don’t include gesturing on glass like an over dramatic Tom Cruise.

Abi Jones
Interaction Designer, Google
[ Show bio ]

Hands-on with the Internet of Things

Abi Jones designs for Google in California. She is the lead designer on Google Books and in her 20% time she designs voice-driven applications. Prior to joining Google she designed commerce, social, and learning systems for Ferrari, Stubhub, Myspace, and the Mine Safety and Health Administration. Before becoming a designer, Abi taught 3rd grade as a member of the Rio Grande Valley Teach for America corps. Her illustrations are featured in ​Understanding Your Users, Second Edition: A Practical Guide to User Research Methods (May 2015).

Hands-on with the Internet of Things

In this fast-paced workshop, small teams practice rapid iteration using a service design toolset, discover pain points and areas for opportunity that the internet of things provides, and wrap up the session by designing and launching a beacon network for the two-day Re:design experience.

Billie Mandel
UX Design Director, Instructor, and Consultant,
[ Show bio ]

Full-Spectrum Feelings: The Art of Emotion

Billie Mandel is a design geek, a design strategy geek, and a design management geek, with 17 years leading teams of software creatives — UX designers, researchers, content people, product people, front-end developers — the folks who figure out what to build, why, and how to make it amazing. She has recently been teaching the UX design immersive at General Assembly. The design problems that excite Billie most are at the intersection of business, product strategy, and cross-device design, with a little bit of social software and game design theory thrown in for spice and compelling-ness.

Billie is also a synaesthete, a painter and sculptor, and a novelist, as well as a Lambda Literary Fellow. She has social science degrees from Stanford and Berkeley that she uses in her professional life more often than anyone would ever guess. Her latest crusade within the design industry is to demonstrate the value of getting more people to feel all their feelings, and show up at work with their full selves.

Full-Spectrum Feelings: The Art of Emotion

Having big emotions is usually seen as a detriment in professional environments — so many of our workplaces have become increasingly sterile. We end up feeling like brains in jars. However, as creative professionals, particularly as UX designers, we need to cultivate empathy in order to function — across a full spectrum of human emotion. In this session, you will get in your body, move, laugh, and learn — or re-learn — how to feel big things, and how to ride those powerful waves in a way that is professional, but also exhilarating, productive, and a little bit badass.

Peter Merholz
Sr. Director, Product Experience, Jawbone
[ Show bio ]

Organization Design for Design Organizations

Peter Merholz is a design and product management executive. He is a Sr. Director in Product Experience at Jawbone, the company behind UP fitness trackers. He helped OpenTable launch their redesigned website, and before that was VP of Design at Groupon. He was one of the founders of Adaptive Path, and helped grow it from 7 to 50 people. He’s been writing about design and technology (among other things) at for 17 years.

Organization Design for Design Organizations

As more companies build design teams in-house (instead of relying on external firms), it raises the issue of how to build that team for maximum effectiveness. In this session, Peter Merholz will lead a conversation on shaping design organizations, drawing on his experience growing teams at Adaptive Path and Groupon. We’ll explore various structures (e.g., embedded, centralized, hierarchical, distributed) and how they work in different kinds of organizations at different stages of their development.


Chris Moeller
VP of Product & Design, aboutLife and co-Founder & Creative Director, Flying Mouse Brewery
[ Show bio ]

Framing Rashomon

Chris is currently VP of Product & Design at aboutLife, a start-up focused on helping people make smarter life decisions. Chris is leading the charge to develop products for a maturing audience as they move through the stages of life towards retirement.

Prior to aboutLife, he led design at educational start-up Tynker, creating tools, courses, and experiences to teach coding to kids, spark and enable their creativity and inspire a new generation of builders.

Previously, Chris was Senior Director of Global Design at Yahoo! where he led design teams around the world and pushed the boundaries on innovation and product design. He has also held creative director and consultant positions at several early stage startups, the Boston Consulting Group, and AOL.

Outside of the technology scene, Chris is co-founder and Creative Director of the Flying Mouse Brewery in Virginia. His unique aesthetic has led to the creation of the swashbuckling Bartleby Hopsworth, the adventure-seeking mouse and steampunk icon of the brewery seen in branding, artwork, tap handles, packaging and merchandise.

Chris is an author, painter and avid storyteller. He has lived and worked in Asia, and his insatiable wanderlust has led him to more than 70 countries. Despite his best efforts, Chris has yet to discover his mutant super power.

Framing Rashomon

Designers are storytellers, yet how do you tell a great, collaborative story when the contributors suffer from the Rashomon Effect and each has a different view of the plot? How do you tell the story and not just your story? This session will explore telling a tale together through the magical medium of comics and literally getting everyone on the same page.

David Perls
Founder, shinebright
[ Show bio ]

Beginner’s Mind and Creative Possibility

I’m a mindfulness teacher, executive coach and creativity catalyst. After spending the first half of my career in branding, design and innovation strategy, I launched shinebright in 2009 to bring employees what I felt was missing from the workplace: how to relate to the stress that comes from our hyper-connected 24/7 lifestyles, the increasing pace of our lives, and our culture of information overload and distraction. My work today is focused on the intersection between mindfulness, health and wellness and design. I lead mindfulness classes with executives and teams from tech start-ups to larger companies and organizations, such as Whole Foods Market, the U.S. Air Force and the U.S. Forest Service Department. I also teach Mindfulness-Based Stress Reduction (MBSR) at UCSF and work as a Wellness Advisor at Stanford University.

Beginner’s Mind and Creative Possibility

Steve Portigal
Principal, Portigal Consulting
[ Show bio ]

Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design

Steve Portigal helps companies to plan strategically for user research and to unlock their team’s research super powers He is principal of Portigal Consulting, author of Interviewing Users: How To Uncover Compelling Insights and host of the Dollars to Donuts podcast. He makes his home in the San Francisco Bay Area where there’s always a new ramen restaurant to check out

Yes, My Iguana Loves to Cha-Cha: Improv, Creativity and Design

Improv is not “stand-up comedy.” It is often presented series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out quickly-understood-and-communicated rules of culture that are implicit, not explicit. Design and improv have important similarities: the need to collaborate and brainstorm, the importance of breakthrough thinking, the balance between process, structure, and unfettered creativity. Playing with improv can make us more mindful of the power of listening, and can be harnessed to create a more collaborative work culture, as a way to develop one’s own creativity, or to help warm up teammates and clients in workshops and design sessions. In this interactive presentation we will learn more about improv, listening, creativity, and how they all connect together to support one another. No iguanas will be harmed.

Aviva Rosenstein
User Experience Research Manager, DocuSign
[ Show bio ]

Winning the Goat Rodeo

Aviva has helped startups, design agencies and Fortune 500 companies use customer insights to inform product strategy, reduce risk, and increase customer satisfaction. She’s directed user research efforts for a variety of large scale transactional systems, including enterprise and e-commerce platforms and applications, development tools, media portals, and social networking sites. Aviva loves to help teams build products and tools that empower, inform, entertain and delight users. She also loves making music and teaching people and organizations how to identify and act on customer insights.

Winning the Goat Rodeo”

Jam sessions give musicians a chance to develop skills, explore ideas, or just enjoy creating music with other people. When everything goes well, jamming can be a sublime experience. But creating a great jam requires attention to structure and to the other players- otherwise it can devolve into total chaos. At this workshop, we’ll jam on a song with voice, and simple instruments. Then we’ll discuss how the lessons learned from jam sessions (or any other collective artistic endeavors you’ve experienced) might be applied to improve the performance and morale of product development teams.


Bill W. Scott
VP, Payment Products, PayPal
[ Show bio ]

Embracing the tension needed to bring great experiences to life

Bill Scott is VP, Payment Products organization that enables merchants to offer PayPal to accept frictionless payments anywhere. In his prior role at PayPal, he led the transformation of the web tech stack to fully utilize open source and enable bringing great new experiences to PayPal customers worldwide (see

Bill is co-author of the O’Reilly book Designing Web Interfaces. In addition, he is a frequent speaker at conferences & workshops discussing the nuances of good design and the challenges of great engineering.

Prior to PayPal, he led & established the UI Eng practice at Netflix. He & his team built the Netflix experience for the web, the first HTML5 TV experiences. Later Bill focused on the eCommerce stack where he & his team built the non-member & account services products across 43 countries on multiple devices (e.g., PS3, Wii, etc.).

Bill led both experience & engineering at Meebo and spent time consulting for startups and large enterprises doing everything from conducting usability studies, to wireframing, to writing lots of JavaScript code to presenting business strategy ideas to CEOs.

At Yahoo!, Bill led Y! Teachers, a web 2.0 community allowing teachers to gather, organize & share web resources and lesson planning. (Think Pinterest for Teachers before Pinterest). In addition, as Y! Ajax Evangelist he spread the gospel of “rich and sane” Ajax design & development. While at Y! he also participated in aspects of the YUI library and as Design Pattern curator launched the public Yahoo! Design Pattern Library.

Before Yahoo! Bill led UX at Sabre and co-wrote one of first Ajax libraries (Rico). For 30 years Bill has focused on roles in both UX design as well as UI engineering: creating products in areas as diverse as video games, widget libraries, war gaming, IDE tools, airline management and Web consumer sites & applications.

His thoughts can be found at Follow him on twitter @billwscott

Embracing the tension needed to bring great experiences to life

The big surprise for many designers is just how messy the process is to create products people love. A number if tensions arise. To name a few:

  • engineering mindset vs design mindset
  • design perfection vs iterative design
  • feature complexity vs product simplicity

I will draw from my experiences at Yahoo!, Netflix, and PayPal to weave a conversation around these tensions as well as others you may have experienced. I believe the magic happens where these worlds collide and the tension should be embraced in order to create great product.

Aynne Valencia
Founder, Avalen LLC and Adjunct Faculty, San Francisco State University
[ Show bio ]

Long View Design
The art of an intentional future

Aynne Valencia is founder of her own boutique design consultancy focused on product design and strategy for next generation products, partnering with agencies and clients to craft future vision and develop new ideas.

Her background features a blend of creative management, design research, business strategy, visual design, branding, advertising, marketing, and service design.

She has crafted breakthrough, award-winning cross-platform experiences. Most recently Aynne has turned her attention to design education. Her design pedigree includes designing products for Microsoft, digital advertising at AKQA as Digital Product Design Director, Design lead for the Cisco Flip Camera, Service Design Lead at Fjord, and Associate Creative Director of R/GA San Francisco.

She actively contributes to the design community through speaking engagements, panels, organizing community events. She served as Co-Local Leader for the San Francisco Chapter of the Interaction Designers Association (IxDA) between 2008 and 2013.

Aynne has devoted the last two years of her career developing the next generation of designers through curriculum development, teaching and consulting on strategy and service for delivering on design education.

Long View Design
The art of an intentional future

We are in a time of history when design has the attention of the popular culture. But, have we lost ourselves in the latest apps, commerce, and ultimately empty social networking? We have made an impact, but have we missed our true calling as designers?

How can we create a renaissance in design? How can we encourage a new wave of design that will utilize the power of distributed information, natural user interfaces and behavioral design drivers to create opportunities for us to interact with complex systems in truly meaningful, empowering, culture shifting way.

We will discuss an interdependent sociopolitical trend and how it will shape the changing face of technology and business. We will open the conversation of how can we use this opportunity to impact culture, politics and the long-range implications of the products, services and ideas we create

Kathy Wiley
Founder, Poco Dolce
[ Show bio ]

Poco Dolce’s founder Kathy Wiley grew up in Anchorage, Alaska developing her love for all things culinary. At an early age, she was able to accompany her father on frequent trips to San Francisco where she learned about the city’s vast culinary environment, and explored the amazing and innovative new restaurants that had just begun to flourish. It was through these trips that she began to realize she loved food and specifically had a palate for savory foods.

Kathy moved to San Francisco for college and, after graduation, moved to London to help open a café in Hampstead. After the café was established, she returned to San Francisco and began planning her own business while working as a chef at Val21. She started baking in 2002, specializing in regional Italian cookies and pastries. The goal was to have just enough sugar to bring out the flavors, not to overwhelm them – hence the name Poco Dolce, which translates from Italian as “little sweet” or “not too sweet.”

Within a year, Kathy had discovered a passion for creating handmade chocolates and confections on the “savory side of sweet.” She took her predilection toward savory foods and applied it to her new love by sprinkling just a pinch of Grey Sea Salt on some Bittersweet Chocolate. Poco Dolce’s Bittersweet Chocolate Tiles were born. She states that “At a certain point, it all becomes clear and you know exactly where you’re meant to be.” Poco Dolce’s products are all handmade in San Francisco and feature only the finest all-natural ingredients – from California

Josh Damon Williams
Product Design Manager, Twitter and DJ
[ Show bio ]

Two Shoes in a Dryer

I’m a product designer at Twitter, by way of Instagram, by way of Facebook, by way of Hot Studio (RIP). I’m also the proud (petrified, and exhausted) father of two. When not trying to catch up on work or sleep, I sometimes DJ at clubs, poolsides, art museums, outdoor music festivals, large scale block parties, and other debaucherous Dionysian revelries your mother warned you about. You can find my DJ page at and 80+ hours of my DJ mixes are at

Two Shoes in a Dryer

Before digital DJing gave us the “sync” button, seamlessly mixing songs together meant listening to two tracks at the same time and making small adjustments with the pitch control or with your hands. Let’s try it together, shall we?

We’ll start old school by matching beats with vinyl on turntables, and also try out some new school methods including laptop, iPad, and other controllers. Hopefully, if we get it right we can have a little dance party. If we get it wrong it’ll sound like two shoes in a dryer.


Christina Wodtke
Wodtke Consulting | Boxes and Arrows | Adjacent Professor, CCA & Stanford Continuing Education
[ Show bio ]

The Power of Stories

Christina Wodtke is currently coaching, consulting, and teaching at California College of the Arts, Stanford and General Assembly. Most recently, she led new product development and reinvention as a GM of at Zynga, was general manager of Social at MySpace, principal product manager at LinkedIn and senior director of design at Yahoo!. Christina also founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; wrote the best selling book “Information Architecture: Blue prints for the Web” and co-founded the Information Architecture Institute.

The Power of Stories

Are you making arguments with cold hard facts and failing? Have you heard that story is a powerful way to win friends and influence people, but don’t know where to start? Do you love story, but don’t understand how it has anything to do with your work?

Stories fuel our lives. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive session covers the variety of roles story can play in the design process, from building empathy to users, sequencing product roadmaps, and bring a vision to stakeholders.

    We will cover
  • How story affects the brain, making it a powerful tool to create engagement.
  • Decoding the architecture of effective stories, used by best selling fiction and tv writers, so you can use it to more effective at work.
  • Applying story to communication, so your arguments are more persuasive.
  • Applying story to your practice, to both create empathy and design more meaningful experiences.

We’ll also create our own stories and share them. Come prepared with pen, paper and a playful attitude


The Conference Location

The conference will be held in San Francisco at the University Club, atop Nob Hill.

San Francisco
Hotel Options

Our hotel block is closed, but contact us if you need assistance – there might be a couple rooms remaining onsite.