RE:DESIGN/UXD 2014 will take place April 28 + 29 in Brooklyn, NY. Like our other RE:DESIGN events, the focus is on salon-style discussions with UX/UI industry leaders and your peers.
The theme for 2014 is BETTER. How do we make products, processes, companies, and our experiences better? Our small-scale discussions will take on the challenge to make things better, while considering what better actually means — is it cultural, contextual, absolute or something else entirely.
We’ve started to announce speakers, and will be adding to this list on an ongoing basis. Like our Facebook page to be updated on speakers as we announce them.
Registration includes two days of sessions, lunch both days, and our evening cocktail events. Register now at Eventbrite.
If you’d like to be notified by email about future UX and RE:DESIGN events, send us a note at firstname.lastname@example.org
Register early for the best rates. Registration includes two days of sessions, lunch both days, and our cocktail events.
- Now to March 15 – $625
- March 16 to April 15 – $745
The schedule can be found here. We’re adding speakers to specific time slots as they confirm.
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Who Will Be There
Attending companies include Pixar, Viacom, Deloitte, IDEO, Autodesk, WebMD, and many other independent, boutique, and corporate firms.
2014 RE:DESIGN/UXD Symposiarch
[ Show bio ]
Christina Wodtke is currently coaching, consulting, and teaching at California College of the Arts, Stanford and General Assembly. Most recently, she led new product development and reinvention as a GM of Zynga.com at Zynga, was general manager of Social at MySpace, principal product manager at LinkedIn and senior director of design at Yahoo!. Christina also founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; wrote the best selling book “Information Architecture: Blue prints for the Web” and co-founded the Information Architecture Institute.
As Director of Digital, Justin Bakse leads Brand New School’s interactive, experiential, and integrated projects. He works closely with the award-winning live-action and design teams to encourage innovation while creating better engagement for clients and more powerful user experiences for audiences. His inventive approach has produced groundbreaking work for clients such as Citibank, GE, eBay, Kaiser Permanente, Coca-Cola, ESPN, Lenovo and others.
Prior to joining the ranks at Brand New School, Justin was principal of The Studio for Interactive Media. Outside of work, he passes his wisdom on to the next generation of thinkers, teaching classes at the Parsons School of Design.
Steve Berry is the principal at Thought Merchants, a UX / UI / Design consultancy based out of New York City. Steve specializes in helping companies of all sizes manage design complexity through a heuristics based approach. In the past, Steve has worked with companies building user interfaces, experiences and brands. He also works with companies as an agile advocate and coach. A selection of previous clients include Harry’s, Riot Games, Monetate, Customer.io, Johannes Leonardo and Bluebox.
Steve is an organizer for GORUCO, the premier Ruby conference in NYC, a co-organizer for the Agile Experience Design Meetup in New York City, founder of Racquet.io, the best way to track and rank casual ping pong at the workplace, and a designer and partner at Code Climate, a hosted static analysis tool to provide automated code reviews.
Abby Covert is an independent information architect working and living in New York City. With a proven track record in establishing user-centric practices in a variety of creative environments, Abby also has a reputation for stellar information architecture work in a variety of consulting contexts. Abby prides herself on being an active organizer and mentor within the IA community.
She served as Executive Producer for the IDEA conference in 2010 and the Information Architecture Summit in 2010 and 2012. She currently serves as Co Chair for the 15th annual Summit to be held in March 2014. Abby also serves as an adviser for and holds credit for inventing World Information Architecture Day, which held an inaugural event in 2012 with 14 locations globally serving over 1600 attendees. World IA Day 2014, now in its third year, looks to serve 20+ locations globally.
Abby consults, speaks and writes under the pseudonym Abby the IA, and currently serves as faculty for Parsons, The School of Visual Arts, General Assembly and Hyper Island.
Making. Better. Meaning.
We have all had that moment when someone we are trying to communicate with is misunderstanding what we mean. These moments can be frustrating and lead to upsets of the heart as well as the mind.
When we make physical or digital things, our intended meaning has to project to the user without us being there to show the way or shine the light. For this session, Abby Covert will provoke us about the topic of meaning, daring us to ask ourselves: What do we mean when we say what we say?
Sean Dougherty serves as Creative Director and Director, helping guide the visual direction of Brand New School’s digital, design, and live-action projects. His extensive background includes campaigns for Google, Target, McDonald’s, Starwood Hotels, Bloomberg, MTV, and Virgin Media to name a few. Sean’s experience also extends to long form content, having directed a segment of “A Liar’s Autobiography,” the stereoscopic 3D feature film on the life of Monty Python’s Graham Chapman.
As an integral part of the creative team, Sean helps translate Brand New School’s signature style across platforms, providing a seamless user experience. His singular but inclusive sense of humor shines through in his work and is central to Brand New School’s collaborative creative efforts.
Chris Fahey is the VP of Product and UX at Big Spaceship, and a well-known product and UX design leader, speaker, and teacher. He is responsible for defining and growing Big Spaceship’s product and interaction design expertise, partnering with clients to develop compelling user experiences and useful and innovative products and services.
Previously, Chris led the consumer UX team at ZocDoc, a top NYC startup that empowers patients to book and manage doctor appointments online. Before ZocDoc, Chris was for over a decade a founding partner and Director of UX at Behavior Design, an award-winning New York interaction design consultancy. His clients have included BMW, Chobani, The National Geographic Channel, Cablevision, BusinessWeek, HBO, UNICEF, JPMorgan Chase, and The Onion.
Chris speaks internationally about product design and user experience, and has taught interaction design at the School of Visual Arts MFA in Interaction Design program, and at FIT and Brooklyn College.
Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after speaker, workshop leader and teacher. In addition, Jeff is the author of the O’Reilly book, Lean UX: Applying lean principles to improve user experience (www.leanuxbook.com). Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL. Currently Jeff helps drive Neo’s lean and agile training and education offerings out of their NYC office.
Successful companies make a difference by being better. Over the last 100 years we have seen this happen across spectrums of quality, price and experience as a means to prove they are better than their competitors. Today we are seeing a new breed of companies that pick established customer experiences, imagine a simpler way, and build a business around delivering it. These are new ideas that form new types of companies rather than just new products. Lets explore some of these revolutionary experiences across banking, transportation, shopping and hypothesize what we currently experience that is ripe for a new type of company.
Vincent Higgins is the Executive Director of User Experience (UX) for DDB California, leading client engagements from the user experience strategy and interaction design perspective.
Vincent started his career at Y&R, and then transitioned into the (dot)com world. At 26 years old, he founded Bluefuse, a design boutique in SoHo, NYC that created and developed digital products. Corporate clients included, Nokia, CBS and MTV, as well as agencies such as Grey and JWT, among others. As agencies digitally matured, Vincent returned to help drive strategic platform development and marketing as it relates to customer experience and acquisition.
Vincent combines the skills of a business savvy digital entrepreneur with the passion and enthusiasm of an inspirational storyteller. Vincent keeps everyone focused on one thing: people. Whether it is advertising, an app, or a business solution, Vincent’s experience in user design puts people in the center of the strategy.
A Drupalist, recovering World of Warcraft addict, and a Certified Usability Analyst (CUA), Vincent is a family man who loves the game of hockey.
Age Of The Alchemist: A D&D Approach to UX Design
Today, brands need, and want to place the consumer at the center of all marketing activity. However, maintaining consistency and ensuring the greatest brand expression possible means getting specialists from multiple disciplines, and agencies on the same page. This integration is easy in theory, but incredibly challenging in practice.
The solution: Age of the Alchemist, a Dungeon Masters approach to designing brand experiences. At the intersection of brand communication and UX design lies “Communications Alchemy” a methodology of transforming forgettable experiences into meaningful ones using agility, charisma and wisdom. While “Communications Alchemy” might be new to Advertising & Marketing, it is old news to fans of RPG such as Dungeons & Dragons. By taking cues from this immersive game and leveraging dynamic technologies of today, we can foster better consumer connections by delivering personalized, tangible, and rewarding experiences.
For more information please visit: http://vimeo.com/70815786.
Randy Hunt is Creative Director at Etsy, where he leads a team of designers creating the end-to-end experience, both online and off. Hunt feels strongly that designers must be able to build what they design, a perspective that fits naturally with Etsy’s culture of making and the love of craftsmanship. Hunt co-founded Supermarket, a curated design marketplace. Previously, he founded Citizen Scholar Inc. and worked at Milton Glaser Inc. and Number 17. He writes and lectures about design and has been a visiting designer and critic at many colleges and universities. His first book, Product Design for the Web will be published in November.
Jim Kalbach is a Principal UX Designer with Citrix Online. He holds a degree in library and information science from Rutgers University, as well as a Master’s degree in music theory and composition.
Jim is an active speaker, writer, and instructor on user experience, usability, and information architecture. He is the author of the book Designing Web Navigation (O’Reilly, August 2007) and blogs at experiencinginformation.com.
Playing jazz bass is a primary creative outlet for Jim. In Hamburg, Germany – where he lived for the last 15 years – he led a local jazz quintet, composing and arranging most of their songs. Now back in his native New Jersey, Jim participates in various local jam sessions.
Donna Lichaw is a product management and user experience strategy consultant, advisor, speaker, and educator. She specializes in mobile, tablet, responsive web, and mobile first product strategy – in other words, getting the best results by helping teams think big by starting small. Donna has worked with a variety of businesses around the world, from startups to nonprofits to established Fortune 500 companies, such as Seamless, Citi, Bloomberg, Parsons The New School for Design, Apartment Therapy, WNYC, Atlantic Records, General Assembly and Nerve.com.
Take My Job.
Only designers are qualified to craft amazing user experiences, right? We spend years learning, doing, and honing our craft as a reaction to non-designers designing digital things that were difficult to use. But you know what a lot of product managers with little to no design training are now responsible for? The user experience. They do things like talk to users, whip up wireframes and mockups, build interfaces and flows, and determine feature sets and functionality. You know what developers, founders, even executives never stopped doing and don’t think twice about doing? Designing stuff. After years of working as a designer, manager, and developer, Donna finally learned the secret to designing great digital products and user experiences: teach everyone *else* on the team how to do it right and do it well. Join Donna as she shows you how to inject some pedagogy into your work life so that you can effect change, improve quality, and better create awesome things with a team. See how outsourcing and open-sourcing your job not only fosters an environment of creativity, but renders the designer and design team invaluable and indispensable.
Meredith is a UX generalist who is passionate about community building, educating the next generation of UXers, and tea. She is currently exploring places where the personal meets the professional, from mentorship, to leadership and coaching, to handling stress at work.
Charlene McBride is a Sr. Experience Designer at SapientNitro where she dances with complexity for brands large and small as well as the occasional multi-billion dollar company no one’s heard of.
Prior to SapientNitro, she worked at several agencies over the past 14 years including Modem Media, Digitas and Razorfish. Previously she spent a decade working in children’s television and animation.
Charlene grew up in the Midwest at the caramel center of urban and suburban life and where she learned that the cure for boredom is curiosity. She is co-author of Sketchnotes: A Field Guide for the Busy Yet Inspired Professional and spends her spare time painting and bookbinding in her loft in Lowell, MA. She tweets way too much as @ursonate.
Over the last six years, Andre Plaut has been designing and delivering learning experiences for Apple Inc., Obama for America, and General Assembly. As a training coordinator at Apple, Andre designed and delivered internal training materials to retail employees all over the world. During the 2012 Obama campaign, Andre worked with campaign staff to redesign, organize, and implement training initiatives and materials to better prepare new volunteers for the field. Now, at General Assembly, his focus is on designing and implementing the User Experience Design Immersive course on a global scale.
The Design of Learning
Anders Ramsay is a veteran UX designer, independent consultant, and member of the Rosenfeld Media experts group, specializing in helping organizations apply Agile and Lean methods to UX practice. His past clients include McGraw-Hill, Lonely Planet, PitneyBowes, Sony Pictures, Viacom, and the City of New York. Anders is also highly active in the UX Community, including leading the NYC IA Meetup the Agile Experience Design Meetup, the Agile Experience Design social network, and blogging about all things UX at andersramsay.com.
How Understanding What Developers Do Can Make You A Better UX Designer
For most non-technical team members on a project team, what developers do tends to be a black box. You hand them some wireframes or sketches or whatever and then they go off and do… something. Maybe you have a general idea of what’s involved in building software, but unless you actually are a developer, that’s usually about it.
In this session, we’ll explore what it actually means to write code, how you don’t need to be a “coder” to understand what developers do, and how understanding what it means to code can empower you as a UX designer to be more effective at integrating your work into the actual product implementation. We’ll take a non-developer view of techniques commonly associated with coding, such as pair programming, refractoring, test-driven development and continuous integration, and show how understanding them can offer riches in terms of improved collaboration, and healthier and more effective working relationship between designer and developers.
Ajay Revels is a strategic design researcher with 14 years expertise in planning and leading fieldwork to uncover business & customer insights and to translate those insights into actionable, multi-channel digital strategies and on-screen designs that connect handheld devices, kiosks, web and service touch points into holistic experiences.
She has carried out design & customer studies within settings as diverse as hedge funds, universities, hospitals, trading floors, consumer trade shows, news rooms and private homes in the US, Britain and Japan. The genuine curiosity, humor and empathy she brings to each interaction allows her to work easily with a wide range of study participants; from high school students, hedge fund traders to heart surgeons. To integrate customer insights into the product design process, she collaborates with designers, product owners, developers, data analysts, market researchers and other stakeholders.
Ajay’s toolkit includes in-person observations, interviews, workflow analysis, process mapping, sketching, games, online panels, experience modeling, participatory design, iterative LeanUX/Agile experiments and design validation. As a consultant for Razorfish, HUGE, Adaptive Path and Flow Interactive, she has developed user insights for CNN, Boston Scientific, Merrill Lynch, MTV, Lionsgate Films, Center for Foreign Relations and TD Ameritrade.
Educated in biological systems, anthropology and product design she integrates systems thinking, design thinking, change management and ethnographic techniques to uncover and visualize how people create, connect to and consume information to meet their business, social and decision-making needs.
She has presented at EPIC (Ethnographic Praxis in Industry Conference) and SXSW, taught a Lean UX workshop for NPower and published articles for the Society for the Anthropology of Work and Japan Inc. Ajay is a member of BayCHI and the Society for the Anthropology of Work.
Her other research interests include serious games, play, comics as a strategic planning tool, science literacy, insect natural histories and ecosystem-centric design.
Do Better: Designing for Transformation
Objects could be better if they were designed for transformation instead of for obsolescence. User-centered design is too narrow and too focused only on human beings. We need ecosystem-centric mental models, methods and design tools. Here’s why: from one point of view the Earth is seen as an inert resource to be used until depleted. This is a parasitic perspective in which energy & materials flow in one direction, toward the extractor and away from the source. Another view is the symbiotic orientation which assumes that the energy & materials we use to create new products flow in multiple directions, are useful to several user types, and will transform over time before returning to a fundamental organic state again. This applies to many products like clothing, furniture, vehicles, construction materials, food containers, digital hardware among others. What would we need to do in order to begin designing for transformation instead of obsolescence?
Tim Riley is the Director of Online Experience for Warby Parker, where he works to make the process of buying eyeglasses online as fun and easy as possible. Prior to Warby Parker, Tim developed strategies for enhancing the customer experience for clients such as Volkswagen, Audi, Walgreens and Kaplan University. He’s also done some other interesting stuff but he prefers to leave his bio short.
When Experiential Worlds Collide
Everyday we spend a majority of our time consuming digital experiences that often replicate real world physical experiences. Some work best in a digital space, while others work better in a more tangible physical world. Many brands and companies have tried a number of things that integrate physical and digital experiences together, often times with mixed results. This discussion will focus on how to (and how not to) best amplify each experience leveraging both mediums effectively.
Lou Rosenfeld is founder of Rosenfeld Media, a leading source of user experience books, training, and consulting. He is an author of the best-selling Information Architecture for the World Wide Web (O’Reilly; 3rd edition 2006) and Search Analytics for Your Site (Rosenfeld Media, 2011), co-founder of the annual Information Architecture Summit and the Information Architecture Institute, and a former columnist for Internet World, CIO, and Web Review magazines. As a consultant, he’s helped AT&T, Ford, PayPal, Caterpillar, and many other large, highly-political organizations grapple with their information headaches.
Designing a Better You
What do you want to do?
It’s a deceptively hard question to answer. But your past–your personal story–can help suggest your future direction.
We’ll work together to tell your story and create a mission statement for you, one that emphasizes what you can, should, and want to do.
Nick Whitmoyer is the founder and principal of Whitmoyer, a user experience and design agency based in Falls Church, Virginia. For more than 10 years, Nick and his team have helped clients such as NPR, Capital One, PBS, Global Entrepreneurship Week, and The Nature Conservancy build award-winning microsites, interactive tools, apps, and more. He is the force behind his company’s mission to collaborate with the best and brightest companies in the U.S. and abroad on innovative, user-centered interactive design projects.
Designing a Better Process for UX
Whether you’re working in-house or in client services, there are a number of great processes and methodologies at your disposal. In this session we’ll discuss ways to customize a better process for UX teams.
We are continuing to announce speakers, so check back for additions or like our Facebook page for updates.
The Conference Location
The conference will be held at the Wythe Hotel in the Williamsburg section of Brooklyn, one train stop from Manhattan. This amazing space, housed in a former factory on the Williamsburg waterfront, is the perfect setting for RE:DESIGN’s unique small-scale discussions.
Info regarding hotel options will be sent upon registration.
The small print stuff: All speakers and times subject to change. Note RE:DESIGN is focused on small scale discussions and some rooms do fill up, so please be open to checking out other sessions. Cancellation policy: Up to 90 days before event: we will refund total amount paid less $50 processing fee. Up to 60 days before event: 50% refundable or we can transfer your registration to another person or future event (equal to the amount paid). Within 60 days of the event: no refunds, but we can transfer your registration to another person or event (equal to the amount paid) if you are unable to attend.